Many businesses fall into the trap of sticking to the same old marketing tactics year after year, but what works well one year might not be so successful the next; a variety of factors can impact on your strategy, such as the development of new products and services, and consumer spending habits. The temptation is to do the same thing as last year, without assessing what worked well and which activities were less successful, or considering new opportunities. Doing the same thing is the safe option. But if you do the same thing, be prepared to get the same results.
Before your management teams set their budgets, sales teams set their targets and marketing teams start trying to figure out how to support higher sales targets while spending less money, consider undertaking a marketing audit and find out exactly how well your current marketing is working for you - and how it could be improved.
A marketing audit is a short, sharp look at your marketing, which results in a set of targeted recommendations to help you achieve your marketing aims.
A marketing audit isn’t a full-on marketing plan, but it will kick start your strategic thinking, and give you some new tactics to consider. And it won’t break the bank. For more information call us on 01635 898 698 or email email@example.com