Email marketing

Why might I need email marketing?

Email marketing is a must-have for most businesses because it offers a better return on investment than any other channel. In digital marketing community Econsultancy’s industry census, 61% said their ROI from email was more than 300%, and 30% said it was more than 500%.

Most businesses just think of email marketing as a great way to build one-to-one relationships with people they already know, but many find that it helps to convert cold prospects as well. Either way, people you have targeted with a relevant email are far more receptive to sales calls. And you know exactly who to call first, because your email software tells you who clicks on each of your articles.

What makes Resonates different?

What’s special about our email marketing services? We make people open your email and click through to your website so they can buy your products and services. We fine-tune everything to achieve that goal, from your messages and the types of articles we develop to your email design and the copy for your subject lines, ledes and landing pages. (If readers need to click on links in an email to read an article in full, which you publish on your website, we can measure each individual’s interest in each article.)

Some people think of email marketing as a burden – something they need to worry about every month; something they’re not sure they can sustain in the long term. Put us in the driving seat and that anxiety goes away. We take care of everything: setting up, planning, management, writing, implementation and measurement.

Our approach will make sure you never run out of things to say. We give some of our clients extra value for money by adapting and repurposing PR content in email marketing activity. And everything we write complies with our five Cs quality control framework.

We work with a variety of different email software packages, and we can recommend one that suits your needs. Our favourite email marketing software lets you customise modules for specific audiences, makes it easy to import lists and create newsletters, automatically manages subscriptions and schedules emails, and provides reports on subscriber opens and clickthroughs in real time.

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