Public relations (PR)

Why might I need PR?

You can use public relations (PR) to influence customers' and other stakeholders' opinion and behaviour, manage your organisation's reputation and earn understanding or support for what you do and sell. Third party newspapers, magazines, websites and radio stations are often far more credible to your customers than the media you pay for and control yourself – their endorsement can make a big difference.

PR acknowledges that being interesting is the cheapest way to get people to talk about you, but it is most effective when you coordinate it with your other promotional activities, using the best mix of media and techniques to reach your target audiences.

What makes Resonates different?

Some PR professionals know how to distribute press releases but struggle to write them. Others can write, but are lost in a sea of media and don't know where to start. Some take journalists out for lunch because their news ideas aren't interesting enough to get published on their own merit…

We're different. In fact, we're a bit nerdish when it comes to PR. First, we take a good long look at your plan to make sure that the techniques you want to use – press relations, lobbying, sponsorship, events, etc. – are actually appropriate for the goals you want to reach. Then we put together a consistent set of messages for each of your audiences, to make sure we get your positioning across at every opportunity. We use models and creative techniques to generate ideas for your campaigns, and can help you to coordinate PR with other activity as part of an integrated plan.

Unlike traditional agencies, we do your writing for you, to make sure you deliver your campaign on time. And everything that we write complies with our five Cs.

And we have no vested interest in any media, so we always choose what’s best for the job. We are as comfortable working with social media (blogs, Twitter, social networks, forums, podcasts and video) as we are with traditional media (press, radio, TV, direct mail, email, brochures and white papers).

Read more: