Green marketing

Why might I need green marketing?

It is because green is a revolution in customer attitudes that green marketing is proving to be a revolution in customer engagement. If you get it right, it can enhance your reputation, give you a competitive edge and increase your revenues.

What makes Resonates different?

Green marketing is new to some, but not to us. We already have a strong track record in marketing green IT, cleantech, renewable energy, sustainable housing, locally sourced food and other great things that minimise people’s impact on the natural environment. And because we realise green is the future, we will continue to keep pace with new green marketing ideas and opportunities.

One advantage of having us promote your green brands, products or services is that we can see which green opportunities are worth pursuing and which are best avoided. We’re just as passionate about marketing as we are about the environment: although there are plenty of fresh ideas that we are keen to bring to life for you, we haven’t lost sight of the need to harness our creative energy with reliable planning frameworks.

If you are interested in exploring green marketing further, a sensible first step is to have us perform a green marketing audit for your organisation: we collect information about you and your markets, and based on our findings make recommendations about green marketing strategy and promotional tactics.


Read more:

• 'Reasons to love green marketing'