Integrated marketing communications
Use the right coordinated mix of promotional tools and media to reinforce your positioning and key messages.
Marketing research, audit and planning
Use reliable information to make good marketing decisions.
Use email to nurture and build relationships with your customers and prospects.
Use credible third party media – everything from press and radio to blogs and social media – to manage reputation and influence behaviour.
Social media marketing
Use social media to engage directly with your customers and stakeholders.
Corporate social responsibility (CSR)
Use your initiative to make sure your activities have a positive impact on your business, the environment and the local community.