resonates
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Tania Cowle, Calcot

Direct marketing

Why might I need direct marketing?

Direct marketing is a tool for building one-to-one relationships with people. By personalising messages for each of your target audiences, you make life easier for your sales force: customers are far more receptive to calls if you have already targeted them with a relevant email or direct mail. What's more, email marketing is probably the most measurable thing you can do. Imagine knowing exactly who clicks on what -- with email it's possible.

Direct marketing media -- particularly email -- make it easy for customers to respond to you directly and interact with you in a dialogue. People can subscribe to your messages and share them with friends, allowing you to build up a database of contacts that you can convert into loyal long-term customers. Email lets you communicate with your audience in real time, and delivers the best ROI of any marketing medium.

What makes Resonates different?

To make sure that your direct marketing content is engaging and aligned with your marketing strategy, we develop a consistent set of messages for each of your audiences and use creative techniques to develop tactics to get those messages across. We give some of our clients extra value for money by adapting and repurposing PR content in direct marketing activity. Everything that we write complies with our five Cs.

If you want to use print media, we can recommend our partner MAXX Design, who produces stunning flyers, inserts and folders. If you want to use email, their digital team can also help you to develop email templates and landing pages that invite clickthroughs and complement your brand -- their design work forms part of News Wave, our all-in-one e-newsletter service. Our email marketing software lets you customise content modules for specific audiences, easily import lists and create newsletters, and automatically manage subscriptions and schedule emails. It gives you realtime email campaign measurement, and even shows you which articles individual subscribers are clicking on. The good news for SMEs is that News Wave is as cost-effective for small mailing lists as it is for large ones.

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