Eco good when economy bad

June 2009

Suffering from recession fatigue? Tired of all the doom talk? If so, you might welcome the view that, for companies marketing green products and services, there is cause for optimism in these difficult times.

People still buy green

Companies are launching many more green products in 2009 than in previous years. Why? Because consumers’ green values and expectations are still strong in spite of the recession:

53% still consider green issues in their buying decisions, according to a recent report from Gyro International.
In a recession 68% of consumers would remain loyal to a brand if it supports a good cause, according to a recent study from Edelman.
The same study revealed that 88% of consumers class the environment as that good cause.

“It looks like this green trend is going to survive the recession,” says Tom Vierhile, general manager at Datamonitor’s Product Launch Analytics.

Where to start?

If you’re not sure whether your business can ride the green wave, we can help you look objectively at your green marketing potential. Our green marketing audit provides specific and realistic recommendations on how you can go green in a way that matters to your customers.

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