PR and marketing in Berkshire

We love working with local companies, and businesses targeting local markets. This journal is about the PR and marketing work we do on behalf of organisations in Newbury, Berkshire, and the surrounding area.

March 2010 | Advertorial

The Newbury Weekly News occupies a unique position in the community of West Berkshire, where it has been the local newspaper for 143 years. Unlike many provincial newspapers, it is still family-owned, independent and successful. We find that our local paper is an essential part of the marketing communications mix for many of our local  clients. This month, we worked closely with the NWN to deliver some compelling advertorial for one of our clients on a very tight schedule.

February 2010 | Marketing communications

In the last few months we have developed a close working relationship with Apple Print, a company that, like MAXX Design, has a strong reputation locally and offers high-quality services that neatly complement our own.

January 2010 | Market research

This month we planned, conducted and analysed research on behalf of specialist recruitment consultancy Austin Fraser, who are located in Reading, Berkshire. We found out how clients view Austin Fraser’s brand, and we are using the research findings to inform a new visual identity for them.

November 2009 | Copywriting for PR

We are working alongside ARM's PR company to write feature articles on ARM's technology, products and Android ecosystem.

October 2009 | PR planning

This month we have put together a creative plan to help our client Cobal, a signage company based in Newbury, to generate enquiries and raise awareness of its products and services.

September 2009 | Awards and market research

This month Oxford company CoreFiling asked us to plan and implement a short, sharp market research project to establish market attractiveness for a proposed 'software as a service' offering. We designed a questionnaire, conducted interviews, performed desk research, analysed our findings and hit our client’s tight deadline, completing the project in a matter of days.

We have also been working hard on awards entries recently. We wrote the latest in a series of submissions on behalf of eShare, the UK’s leading provider of governance software, and hope to boost its impressive list of accolades. And we are very excited about reaching the finals of the National Business Awards on the strength of our work for UPS Systems who, as it happens, we helped to reach the finals of the Engineer Technology & Innovation Awards 2009. Chris, our director, went to the top floor of the Gherkin in London to present to a panel of expert judges.

August 2009 | Copywriting

This month we have been working with Sovereign Housing Group, headquartered in Newbury, Berkshire, on a major copywriting project. Sovereign is one of the largest social housing groups in the country, and its growth has been the catalyst for a major rebranding project that has brought all of its member associations together under a common brand. Sovereign wants its written communications to convey its brand identity in ways that are appropriate for each of its audiences, so as well as developing plain English copy for resident communications (website, brochures, email, direct mail and flyers), we have been writing in a more formal style for Sovereign’s business audiences. This month we interviewed most of the management team to produce copy that will support Sovereign’s brand messages in its annual report.

July 2009 | PR and advertising

Recently we have been doing PR for Oxford-based Hytec, the infrastructure products and services business of OLM Group. As part of a new solution launch, we have been helping them to communicate with GPs and Primary Care Trusts, explaining the need to secure NHS information networks.

We have also been helping Jones Robinson, Newbury’s top independent estate agent, to devise an idea for an advertising campaign. We are working closely with MAXX Design to turn our creative ideas into words and pictures to engage local people who plan to sell their homes.

June 2009 | Messaging

This month we have been helping our neighbours at MAXX Design to refresh their marketing messages for next year’s campaigns. We locked ourselves in a room with their top brass, asked them some questions, did some thinking and produced a matrix of messages for them to use on their website, in their mailers, sales presentations and press releases – everywhere, in fact.

And we’ve been helping Newbury Rugby Club to devise a pitch to get major sponsors for its young players’ rugby development programme. We’re proud of our local rugby club and support it by managing its email marketing and media relations campaigns.

May 2009 | Market research

This month we put the finishing touches to a market research survey for Griffins Financial Solutions, a leading firm of chartered financial planners in Newbury. After we had helped our client to figure out what information it needed to inform its marketing decisions, we designed the questionnaire and implemented the survey using our email survey software.

April 2009 | PR

This month we discovered a problem with our PR work: it’s just too darned good. Our Hungerford-based client UPS Systems, the UK’s largest independent supplier of standby power solutions, told us we had secured so much media coverage for one of their products that they were worried people would forget about all the other products they sell. So, now we’re helping them to promote those products as well.

 

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