Has your business blog got the fluff-factor?

Poorly written blog posts are the angora rabbits of social media marketing: fluffy, mostly harmless, but they won’t make your business any more profitable. It’s unquestionably business-savvy to have a blog – for increased web presence, enhancing your search engine credibility or to simply demonstrate your expertise – and yet many businesses’ blog posts are waffley, uninformative, boring, or just geared towards the wrong audience.

Click here for five tips to help you ditch the fluff-factor and make your business blogs work.