As we approach the end of the year, there are a few things we can count on: the decorations appear in shops earlier, festive jumpers become more outrageous and songs from Christmas past take over the charts.
And once the holidays are over, there will be interesting industry sector reports detailing 2017 trends plus predictions for 2018 and beyond. These insights can help you to create a plan to grow your business.
We’ve pulled together 12 tips to help you get better prepared for marketing your business in the New Year. Take a look…
1. Modern traditions
It’s easy to repeat the same marketing tactics year on year. Now is the time to review what worked and what didn’t.
Many businesses assume that the same old marketing tactics will work year after year – the truth is that both buying behaviours and the market place are constantly evolving.
2. Snowflakes are unique
In a crowded market-place it can be difficult to be found and stand out. Ensure you have clear messaging that your audience can relate to and that you can be found when they search for a solution to their problem.
3. How to get to the North Pole
Planning your journey is something you do before you travel somewhere new.
Adopt the same approach when it comes to targeting new audiences. Research where they hang out, join LinkedIn groups to see what challenges they are facing and then tailor your content to provide them with a solution.
You can then decide on the marketing that is likely to work best for your audience. Take a look at our festive infographic for inspiration.
4. Rudolf will guide the way
Ensure you have a plan of action. Consider who, what, when, where, why and how.
- Write down your business objectives.
- Record your strengths and weaknesses.
- Identify your audience needs.
- Review what has worked and what hasn’t in the past.
- Create a plan of marketing activity with realistic timeframes.
- Decide what your measures of success will be.
5. Santa couldn’t do it without his elves
The marketing approach you take should be integrated. The best outcomes are achieved by communicating your brand with relevant messages in a variety of ways and through different channels. The marketing you plan should be aligned and work together to achieve your business goals.
6. Don’t be a Scrooge
Ask your customers to provide you with a review of the service they have received. Encourage customers to leave you a review on Google or your social media channels. What industry publications do your audience read, do they publish reviews?
Endorsements are now invaluable and you should display testimonials and case studies on your website.
7. The Christmas Story
8. Cheers! It’s time to celebrate
Winning an award not only celebrates your hard work and successes, but it boosts brand awareness and acts as a third-party endorsement of your business.
Research the awards that are recognised in your industry and by your customers. Prepare for entering them well in advance of the award deadline so you can collect the information you need throughout the year.
9. A time for giving
The end of the year is a great time to thank your customers, however you should think of ways to reward customer loyalty throughout the year too. This could be through an email marketing campaign with an offer, a content newsletter or blog giving advice.
It costs five times as much to attract a new customer than to keep an existing one.
10. Finding the perfect gift
Just like finding the perfect present, finding the right agency that really understands your business can be a challenge.
Read this blog to help you find an agency that is the perfect fit!
11. Have you been naughty or nice?
Before implementing any marketing, it is important to consider not only what you are trying to achieve, but also what you need to track to measure your success. By applying Google Analytics to your website you can capture a lot of valuable data. You will be able to use this data to make informed business decisions.
You can even track Santa! Take a peak!
12. On the twelfth day of Christmas my marketing agency gave to me….
Your final marketing tip: Take a break and recharge so you are ready for the New Year and full of fresh ideas.
On that note…We are wrapping up for Christmas.
Resonates will be closed for the festive holidays from 4pm on Friday 22nd December 2017. We will respond to emails and messages when we return on Tuesday 2nd January 2018.
Merry Christmas from all of us at Resonates.