Social media terminology basics: It’s never too late to learn

Social media is a great way to support all your other sales and marketing efforts. It allows you to amplify your content to reach a wider audience, promote your brand, help drive more visitors to your website and build relationships with your audience.

Furthermore, with 46% of online users in the UK relying on social networking sites for informed purchase decisions, making sure that you have a social presence is vital for business growth.

Whether you are new to social media or simply just in need of a reminder, here are some basic social media terms explained:

Tweets
A message or image posted on Twitter.

Posts  
A message or image posted on Twitter, Facebook or LinkedIn.

News feed
The “homepage” of the social media platform you’re looking at, and typically the first page you’re directed to immediately after logging in. Newsfeeds show a stream of information on social media that your friends or people you follow have posted including links to websites, news, pictures, and videos. There is no newsfeed on Snapchat.

Timeline
A user’s feed of their posts that is found on their profile.

Follow
The act of subscribing to another user’s updates or adding another user as a friend or connection on the platform. When you follow a user, everything they post will show up on your feed.

Follower
Users who subscribe to your posts on social media platforms. Synonymous with Facebook friends, Snapchat friends, and LinkedIn connections.

Fans
Facebook users that have ‘liked’ a Facebook page.

Connection
A user to whom you are connected on LinkedIn.

Profile and page views
The number of times company social pages have been viewed.

Hashtag #
Is used before a relevant keyword or phrase in tweets to categorise and help them show more easily in searches.

Handle
Social media user name.

Impressions
The number of people posts have reached or been seen by.

Engagement
Interaction with and reactions to posts including: mentions, link clicks, retweets, likes, replies, shares and comments

Likes/Shares 
Expression of support for content.

Retweets
A forwarded message on Twitter.

Mentions
When another organisation publishes a tweet or post containing your handle.
Share
Taking content from another user and posting it to your own news feed for all of your followers to see.

Link clicks
Number of people that have clicked a link on a post.

Tag
Indicates or labels what posted content is about.


If you haven’t already got social profiles for your business, or you have, but don’t feel like they are supporting your business growth, send us a DM (direct message) today!

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