Here at Resonates, we love writing blogs. We want to give you useful, actionable marketing and PR advice that’s easy to read and beneficial to you and your organisation. In case you’ve missed them, these are our most popular blogs in 2018.
GDPR: How marketers can avoid getting caught red handed
The EU’s General Data Protection Regulation (GDPR) comes into effect on May 25th. With penalties of up to €20 million or 4% of global annual turnover, can you really afford to risk noncompliance? Give this blog a read to find out how marketers can stay on the right side of the law. If you like what you see then also take a look at GDPR: Three guiding principles for marketing professionals for more useful information about GDPR for marketers.
How to choose a good slogan
‘Just Do It’, ‘Every Little Helps’, ‘Because You’re Worth It’. What do these slogans have in common? They’re simple, memorable and stick in the customers mind by generating powerful branding. After all, the whole point of a slogan should get across the main thing that you want people to remember about you. ‘But how do I come up with one?’, you ask. Our blog gives you 8 top tips for creating a fantastic slogan to rival that of your competitors.
Sustained PR – the long and short of it
In our experience, sustained campaigns that run over several months yield far more success and a higher return on marketing investment. As the possibilities for directly engaging with customers and other stakeholders grows bigger, now is as good a time as any to consider sustained PR within your strategy. This blog compiles everything you need to know and what it can do for your business. Take your pick from more PR blogs.
Blue ocean strategy: eliminating the competition
In red oceans, markets become saturated, growth rates diminish, and profit margins shrink. What if we told you how to generate your own uncontested market space? In these blue oceans, businesses create demand rather than fight over it, resulting in rapid profit and growth rates. This blog will challenge you on everything you thought you knew about strategic success. If you’re looking for some help whilst planning your marketing strategy, download our helpful guide on marketing planning.
Checklist for writing press releases
Journalists receive hundreds of press releases every day. So how do you ensure that yours gets read? We’ve created a guideline to increase your chance of your press release getting picked up by an interested journalist. At Resonates, we apply the ‘so what’ test to every press release before we draft them. To find out how we can help you with yours, and anything else PR and marketing-related, click here.
In a constantly evolving market, it’s important to devote time each week to stay on top of what’s going on in the industry. Analysing the market is essential to learn about new innovations, tools and techniques that could be of value to you and your organisation.
Our aim is to educate and make you aware of current developments. Our blogs represent convenient sources of information for readers who want to find out what’s happening in the marketing, PR and cleantech domains.
So, what are you waiting for? We’ve done the hard part. All you need to do is sit back, relax and get reading.