With workplace trends shifting, employers are now more focused on employee engagement, and it got me thinking about previous positions I have held and what made me feel engaged or disengaged. I am now in a position that my behaviour and treatment of individuals can have a profound impact on them personally, and ultimately the […]
Andrea Wilcox joined Resonates in 2015. As the MD of the agency, she sets the direction of the business to drive success and discusses why she enjoys marketing and offers a suggestion for a must-read book! How has your PR and marketing journey grown? I was very fortunate in that I always knew I wanted […]
As a marketer you don’t wake up in the morning and think ‘Hey my agency could be doing, this, that or the other better’ These things normally come to light when something ‘big’ goes wrong – or even worse when you are getting heat from above about the lack of results. The problem many marketing […]
Blogs are an important tool for businesses, driving traffic to websites, improving SEO and a platform to demonstrate your knowledge and expertise. But writing effective blogs takes planning, time and inspiration and it’s all too easy to procrastinate, pushing blogs to the bottom of your to do list. Eating ‘the blog frog’ can become an […]
When it comes to selecting an agency, many people have the idea that a bigger is better. After all, it stands to reason that a large agency would have access to more resources. Large agencies often have a solid track record of winning some pretty impressive awards, and they have brand recognition; the old adage […]
