Building brand awareness, establishing thought leadership, and reaching a wider audience is a complex business in today’s hectic media channels. With some companies investing 44% of their budget on PR, it is also big business. Capturing the attention of journalists can be quite a challenge due to an increase in the number of journalists working […]
30 April – 01 May 2023 With copious conferences, tradeshows and workshops running in the clean tech and net zero space, all claiming to be a ‘must attend event’, it can be tricky to know which one to book a stand at, which to attend and which to avoid. Innovation Zero could have been another […]
Data centres are an essential part of 21st century life, enabling online collaboration, data processing and storage. They are also power-hungry and must innovate to work within electricity grid constraints. While they may have a bad reputation, in fact there is a lot that data centres can do to advance the net zero agenda. In […]
What is demand side response and why do we need it? Demand side response (DSR) is a generic term for mechanisms that encourage electricity users to reduce usage at periods of peak demand. And it’s a great opportunity for homes and business to earn financial rewards. Every second, minute and hour of every day and […]
Growth in the renewable energy market is accelerating faster than ever worldwide. Forbes reports that from 2020 to 2021 global renewable energy consumption grew by a whopping 15% while Reuters predicts that 2023 will see an acceleration in the deployment of renewable energy generation around the world. The renewable energy market is booming but that […]
It’s never too late to follow your curiosity, and Senior Tech PR Karen leads by example. She shares how her passion for sustainability led her to a radical career change, why she finds work in the clean tech industry so rewarding, and what each of us can do to make a world a greener place. […]
