Pitching for success

Building brand awareness, establishing thought leadership, and reaching a wider audience is a complex business in today’s hectic media channels. With some companies investing 44% of their budget on PR, it is also big business. Capturing the attention of journalists can be quite a challenge due to an increase in the number of journalists working […]

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Event round up: Innovation Zero 2023

30 April – 01 May 2023   With copious conferences, tradeshows and workshops running in the clean tech and net zero space, all claiming to be a ‘must attend event’, it can be tricky to know which one to book a stand at, which to attend and which to avoid. Innovation Zero could have been another […]

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Data-Day Trends

Data centres are an essential part of 21st century life, enabling online collaboration, data processing and storage. They are also power-hungry and must innovate to work within electricity grid constraints. While they may have a bad reputation, in fact there is a lot that data centres can do to advance the net zero agenda. In […]

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How marketing and PR are key functions in securing investment in the renewables sector 

Growth in the renewable energy market is accelerating faster than ever worldwide. Forbes reports that from 2020 to 2021 global renewable energy consumption grew by a whopping 15% while Reuters predicts that 2023 will see an acceleration in the deployment of renewable energy generation around the world. The renewable energy market is booming but that […]

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