Blog

AMEC’s Measurement month demonstrated best practice in communications by developing industry-accepted definitions and principles. This inspired us to share our own A-Z of measurement definitions...

Wouldn’t it be nice if there was a list of the most common marketing automation terms all in one spot? Well, you’re in luck! 

With less than a year to go until the biggest change to data legislation in a generation comes into full effect, marketers are still struggling to wrap their heads around the ramifications.

Trying to explain ‘value’ is meaningless unless we’re able to back it up with evidence that clearly demonstrates the importance of ‘outcomes’ rather than ‘outputs’.

To stimulate thinking, and provide a meaningful answer to the question ‘what can we talk about?’, we sometimes use a simple model...

Technology is moving at such an incredible pace that we all focus on the problem it solves and what it can do, but rarely delve deeper and challenge the potential draw backs.

A successful blog requires strategy, focus and skill, however, when done well posts can continue to provide benefits long after being published.

Whether you are new to social media or simply just in need of a reminder, here are some basic social media terms explained.

We look at why representing multiple clients across similar industry sectors can result in a win-win situation for everyone.

The EU’s General Data Protection Regulation (GDPR) comes into effect on 25 May 2018 and its implications for the world of marketing could be profound.