A conflict of interest… or a shared interest?

Posted on 16 Jun '17

If an agency works with two similar clients, it could be viewed as a conflict. If it works with three or more then it becomes a niche agency. We look at why representing multiple clients across similar industry sectors can result in a win-win situation for everyone.

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How to segment your email lists and turn them into gold!

Posted on 27 Mar '17

We all know how to segment our email lists; all the good marketing blogs out there tell us to sort by geography, age, gender, job title, responsibility, turn over etc, which is great if you have that information, and you can target your products or service in that way.

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