Posted on 29 Aug '17
With less than a year to go until the biggest change to data legislation in a generation comes into full effect, marketers are still struggling to wrap their heads around the ramifications.
Posted on 21 Aug '17
Trying to explain ‘value’ is meaningless unless we’re able to back it up with evidence that clearly demonstrates the importance of ‘outcomes’ rather than ‘outputs’.
Posted on 21 Jul '17
Whether you are new to social media or simply just in need of a reminder, here are some basic social media terms explained.
Posted on 10 May '17
The EU’s General Data Protection Regulation (GDPR) comes into effect on 25 May 2018 and its implications for the world of marketing could be profound.