Blog

We work with a lot of high tech and cleantech companies, and as such we have to get under the skin of the technology in order to explain the benefits.

It’s no secret that blogging is essential to maintaining an online presence.

Social media is a great way to support all your other sales and marketing efforts.

If an agency works with two similar clients, it could be viewed as a conflict. If it works with three or more then it becomes a niche agency. We look at why representing multiple clients across similar industry sectors can result in a win-win situation for everyone.

The EU’s General Data Protection Regulation (GDPR) comes into effect on 25 May 2018 and its implications for the world of marketing could be profound.

A full day’s conference that showcases 35 innovators, all pitching for funding; Cleantech Innovate has the potential to be something of an endurance test for the audience.

So much for winning consumer trust…

With many clients in the Cleantech sector, we spend a lot of time looking at what is on the horizon in the energy market.

We all know how to segment our email lists; all the good marketing blogs out there tell us to sort by geography, age, gender, job title, responsibility, turn over etc, which is great if you have that information, and you can target your products or service in that way.

One of the things I love about the cleantech revolution is that sometimes innovators take an age-old idea and bring it bang up to date.