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Have you ever thought, ‘why do people buy from us?’ or worse, ‘why don’t people buy from us?’  When you work within a company it can sometimes be difficult to get an outside view, and you base your marketing messages on what you ‘think’ clients want.

Some would argue that it can’t possibly be difficult to successfully market the beauty of a classic Jaguar XJS, especially one that’s been restored to its former glory and handles like a dream?

The key to creating strong, stand out messages isn’t in inventing wacky, over the top statements, it’s in seeking out and honing in on the things that make you different.

People don’t just wake up and instinctively know to visit your website. You have to drive them there. There are many ways to do that.

Writing effective web copy is harder than you may think. Unlike traditional printed media, such as brochures, people tend to skim read online content, searching for words that appeal to them.

The secret to success in PR is to make life easy for journalists.

The media is flooded every day by thousands of press releases, so how can you make yours stand out above the rest?

Your PR agency is only as good as the content it writes. If you can’t get the right messages across in the right way, you might as well not invest in PR at all.

Broadcast coverage is undoubtedly the best way for your company to reach millions of viewers and listeners and gain widespread exposure.