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As a marketer, you probably don’t wake up in the morning and think ‘Hey my agency could be doing, this, that or the other better’.

Earlier this year, I was searching for a role within an agency that valued clear communication and emotional intelligence. Happily, I found the perfect opportunity!

Businesses operating in fast-moving sectors like cleantech need to review and adapt their key messages.

Whilst marketing automation tools can’t do all the work for you, they can help to scale your successful efforts and reduce the admin burden on your sales and marketing team.

When used correctly a marketing automation system can help with your lead generation, segmentation, client retention, lead nurturing, cross-selling and up-selling.

If you’re about to refresh your website, you’ll want to ensure your messaging reflects your value proposition.

Have you ever thought, ‘why do people buy from us?’ or worse, ‘why don’t people buy from us?’  When you work within a company it can sometimes be difficult to get an outside view, and you base your marketing messages on what you ‘think’ clients want.

Some would argue that it can’t possibly be difficult to successfully market the beauty of a classic Jaguar XJS, especially one that’s been restored to its former glory and handles like a dream?

The key to creating strong, stand out messages isn’t in inventing wacky, over the top statements, it’s in seeking out and honing in on the things that make you different.