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Suddenly, from an emerging market, you might be fooled into thinking that domestic battery storage had gone ‘mainstream’ given the number of companies now selling it.

Many companies see event sponsorship as an effective way to build brand visibility as well as a valuable opportunity to network with prospects.

A lot of tech companies fail to understand why their press releases, or even their wider marketing efforts, do not resonate with the media.

If you’re a small or medium-sized company there will come a time when your business will require some level of public relations (PR) support.

Take a look at our festive infographic...

Entering and winning awards is great for promoting your business.

If your business is based around a product – whether this is something tangible, like a door lock, or intangible, like software – you may be communicating with your customers in the wrong way.

Whether you’re a Girl Guide, Cub Scout, director of a start-up or a CEO of a large corporation, ‘Be prepared’ is a useful motto to follow when faced with life’s challenges.

We interact with different people every day, some of which educate us on how to do things, some encourage us to venture out of our comfort zone, some simply inform us of the latest news or their opinion on a particular topic. But how many of these people have truly inspired you and how many of them have made you switch off, and why?

As a marketer, you probably don’t wake up in the morning and think ‘Hey my agency could be doing, this, that or the other better’.