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News-jacking, a term coined by marketing strategist David Meerman Scott, is a tactic used by PRs to get their clients relevant coverage with an often large audience.

It is received wisdom to keep friends close and enemies closer, but precious few companies really know their competitors’ strengths and weaknesses.

Is strategy worth the effort? Perhaps this tale, once told by the Nobel-winning Hungarian physiologist Albert Szent-Györgyi, has the answer:

Optimise your website for people – not just search engines.

Poorly written blog posts are the angora rabbits of social media marketing: fluffy, mostly harmless, but they won’t make your business any more profitable.

Why bother with standard procedures for social media?

From Facebook to Twitter, LinkedIn to YouTube, there's a social media site for everyone.

You’re being badmouthed on the Internet. Here’s how to manage it.

The rules of public relations and marketing have changed.

So you want to get your company’s name in the national press? Come and join the queue: pretty much everyone wants national coverage - and who can blame them?