Achieve PR glory by news-jacking

Posted on 24 Jun '15

News-jacking, a term coined by marketing strategist David Meerman Scott, is a tactic used by PRs to get their clients relevant coverage with an often large audience.

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Learning from your competitors

Posted on 15 Jun '15

It is received wisdom to keep friends close and enemies closer, but precious few companies really know their competitors’ strengths and weaknesses.

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Approaches to strategy

Posted on 02 Jun '15

Is strategy worth the effort? Perhaps this tale, once told by the Nobel-winning Hungarian physiologist Albert Szent-Györgyi, has the answer:

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So you want national media coverage?

Posted on 23 Feb '15

So you want to get your company’s name in the national press? Come and join the queue: pretty much everyone wants national coverage - and who can blame them?

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