How to profile your customers

Posted on 03 Feb '16

Have you ever thought, ‘why do people buy from us?’ or worse, ‘why don’t people buy from us?’  When you work within a company it can sometimes be difficult to get an outside view, and you base your marketing messages on what you ‘think’ clients want.

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How to write successful web copy

Posted on 10 Aug '15

Writing effective web copy is harder than you may think. Unlike traditional printed media, such as brochures, people tend to skim read online content, searching for words that appeal to them.

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