PR: how to seduce journalists
Posted on 04 Aug '15
The secret to success in PR is to make life easy for journalists.
Posted on 04 Aug '15
The secret to success in PR is to make life easy for journalists.
Posted on 27 Jul '15
The media is flooded every day by thousands of press releases, so how can you make yours stand out above the rest?
Posted on 17 Jul '15
Your PR agency is only as good as the content it writes. If you can’t get the right messages across in the right way, you might as well not invest in PR at all.
Posted on 06 Jul '15
Broadcast coverage is undoubtedly the best way for your company to reach millions of viewers and listeners and gain widespread exposure.
Posted on 24 Jun '15
News-jacking, a term coined by marketing strategist David Meerman Scott, is a tactic used by PRs to get their clients relevant coverage with an often large audience.
Posted on 15 Jun '15
It is received wisdom to keep friends close and enemies closer, but precious few companies really know their competitors’ strengths and weaknesses.
Posted on 02 Jun '15
Is strategy worth the effort? Perhaps this tale, once told by the Nobel-winning Hungarian physiologist Albert Szent-Györgyi, has the answer:
Posted on 07 May '15
Poorly written blog posts are the angora rabbits of social media marketing: fluffy, mostly harmless, but they won’t make your business any more profitable.
Posted on 24 Apr '15
Why bother with standard procedures for social media?