How to write successful web copy

Posted on 10 Aug '15

Writing effective web copy is harder than you may think. Unlike traditional printed media, such as brochures, people tend to skim read online content, searching for words that appeal to them.

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PR copywriting tips

Posted on 17 Jul '15

Your PR agency is only as good as the content it writes. If you can’t get the right messages across in the right way, you might as well not invest in PR at all.

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Achieve PR glory by news-jacking

Posted on 24 Jun '15

News-jacking, a term coined by marketing strategist David Meerman Scott, is a tactic used by PRs to get their clients relevant coverage with an often large audience.

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Learning from your competitors

Posted on 15 Jun '15

It is received wisdom to keep friends close and enemies closer, but precious few companies really know their competitors’ strengths and weaknesses.

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Approaches to strategy

Posted on 02 Jun '15

Is strategy worth the effort? Perhaps this tale, once told by the Nobel-winning Hungarian physiologist Albert Szent-Györgyi, has the answer:

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