We assessed the needs of Enel X and using our knowledge of the market were able to get up to speed quickly. We identified target audiences, developed key messages and prepared a ‘sprint’ campaign to raise awareness of the services and expertise it offers.
Our ideas for feature articles, focused on promoting each aspect of Enel X’s offering to key audience groups, secured coverage in relevant target publications. We also liaised directly with key customers to develop case studies across a number of vertical sectors.
By taking a proactive approach, we supported Enel X in preparing reactions to key industry events. We drafted statements, including press releases, to take advantage of news-jacking opportunities such as the publication of capacity market auction results.
We also secured high-profile speaking slots for Enel X management at key industry events. We engaged with journalists to set up interviews at the events to share Enel X’s messaging as widely as possible.