Our proactive approach to public relations has helped Origami to build its brand by achieving consistent press coverage, increasing social shares and boosting the domain value of Origami’s website through backlinks from higher ranking websites.
We arranged media interviews with senior spokespeople, taking advantage of a news-jacking opportunity arising from the UK’s August 2019 blackouts. This resulted in coverage in a range of titles including Platts Power, PES Wind, Energy Manager, Energy Storage and The Energyst.
To boost coverage and complement Origami’s news stream, we created a series of topical thought-leadership articles, which we successfully placed in leading energy titles.