Posted on 10 May '17
The EU’s General Data Protection Regulation (GDPR) comes into effect on 25 May 2018 and its implications for the world of marketing could be profound.
Posted on 27 Mar '17
We all know how to segment our email lists; all the good marketing blogs out there tell us to sort by geography, age, gender, job title, responsibility, turn over etc, which is great if you have that information, and you can target your products or service in that way.
Posted on 25 May '16
Whilst marketing automation tools can’t do all the work for you, they can help to scale your successful efforts and reduce the admin burden on your sales and marketing team.