How to profile your customers

Posted on 03 Feb '16

Have you ever thought, ‘why do people buy from us?’ or worse, ‘why don’t people buy from us?’  When you work within a company it can sometimes be difficult to get an outside view, and you base your marketing messages on what you ‘think’ clients want.

Read More

Learning from your competitors

Posted on 15 Jun '15

It is received wisdom to keep friends close and enemies closer, but precious few companies really know their competitors’ strengths and weaknesses.

Read More

Approaches to strategy

Posted on 02 Jun '15

Is strategy worth the effort? Perhaps this tale, once told by the Nobel-winning Hungarian physiologist Albert Szent-Györgyi, has the answer:

Read More