PR copywriting tips

Posted on 17 Jul '15

Your PR agency is only as good as the content it writes. If you can’t get the right messages across in the right way, you might as well not invest in PR at all.

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Achieve PR glory by news-jacking

Posted on 24 Jun '15

News-jacking, a term coined by marketing strategist David Meerman Scott, is a tactic used by PRs to get their clients relevant coverage with an often large audience.

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