20 things we’ve learnt about marketing hi-tech

Over the past 15 years or so we’ve helped hundreds of tech companies with various aspects of their marketing. They’ve ranged from one-man bands and pre-revenue start-ups, to fast-growing SMEs and $1 billion+ turnover enterprises. Their breadth of expertise has included integrated circuit design, telecoms, software, ICT, photonics, cleantech and many other disciplines besides.

During that time, we’ve learned a few things about what works and what doesn’t, including some best practice hints and tips.

We’ve summarised what we believe to be some of the most useful nuggets of hi-tech marketing wisdom in this easy-to-digest white paper…