Origami: Energy technology thought leaders target CXO audience

Technology for the energy transition

Origami’s technology provides real-time information and decision support to enable market participants to respond quickly to opportunities in the energy market, increase their profitability and improve trading positions.

The brief

With a new sophisticated technology platform and an advanced offering, Origami needed to educate the energy marketplace and raise awareness of the benefits of its technology platform with CXOs across the energy sector.

Origami wants to raise and maintain its profile as industry thought leaders with a solution that is helping the industry to navigate the energy transition.

Resonates takes our technical content and turns it into something meaningful for our clients. Their knowledge of the energy marketplace is comprehensive, they are really responsive and present us with live opportunities, which position us as industry experts.

Lydia Lindley Senior marketing executive Origami

Press office support

By embedding ourselves in Origami’s company culture we deliver content with messaging that supports its evolving objectives. We work with Origami’s in-house marketing team to identify potential stories while reviewing and adapting PR tactics to suit Origami’s news stream. Our press office services, including releasing news, pitching thought leadership articles and making spokespeople available for comment has achieved consistent coverage in key media titles.

Proactive approach secures coverage

Our proactive approach to public relations has helped Origami to build its brand by achieving consistent press coverage, increasing social shares and boosting the domain value of Origami’s website through backlinks from higher ranking websites.

We arranged media interviews with senior spokespeople, taking advantage of a news-jacking opportunity arising from the UK’s August 2019 blackouts. This resulted in coverage in a range of titles including Platts Power, PES Wind, Energy Manager, Energy Storage and The Energyst.

To boost coverage and complement Origami’s news stream, we created a series of topical thought-leadership articles, which we successfully placed in leading energy titles.