Properly used, online or digital advertising campaigns can deliver immediate results
How paid media can help your marketing
Paid media (or digital advertising) is defined as any kind of content that you pay for. This can include:
- Website adverts
- Digital banner ads
- Boosted and paid social media
- Pay per click (PPC) advertising
Target audiences with online advertising
Digital paid media lets you connect with new audiences – prospects who may not have heard of your brand. Social media offers possibilities to target consumers based on a whole range of demographics, from location to interests. By creating targeted campaigns you can maximise ROI. Boosting social posts can also be a good way to kick start your social media campaign.
Online forms of advertising such as pay per click, retargeting and boosting social posts are all highly measurable and controllable. We'll look at your aims and recommend the best use of paid digital media to support your marketing needs. We'll then develop campaigns, creative and copy for your ads and landing pages, set up the ads on the platforms we recommend and measure the results.
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