What is SEO and how can it help my marketing?
Optimise your website for search
SEO stands for ‘search engine optimisation’, and it refers to the optimisation of your website and other online platforms for the search engines, with an aim to achieving higher rankings and web traffic – mostly by proving your website’s relevance and usability through quality content, design and back links.
To optimise your website, you need to consider the following:
• Your website copy
• Your keyword strategy
• Your website design and navigation
• Your overall marketing activity –
• Your back links
• Any technical website issues that might be holding your website back
SEO is now recognised by businesses as a key part of their inbound marketing strategy, with many budgeting for SEO activity such as keyword research and content marketing.
With a solid SEO strategy in place, prospects are more likely to find you.
How we'll approach your SEO
We’ve built a reputation as a content marketing provider, and SEO comes as part and parcel of that. We won’t provide you with an incomprehensible SEO report; what we will do is identify any issues on your website that could be holding back your website rankings, and make recommendations for improvements.
We will also carry out in depth keyword research on your products or services and implement the new keywords seamlessly into your website copy to ensure a positive user experience.
Finally we will create a content strategy to help you boost your web rankings on an ongoing basis.
For help with your SEO strategy call 01635 898 698.