After graduating in electronics and completing a masters in microelectronics, I started my career designing integrated circuits for mobile comms – including the first ever ASIC to meet the digital GSM (“1G”) standard. From there I transitioned to consulting, marketing, did an MBA, resigned my pan-European corporate marketing job and started Resonates, having never worked in a PR agency before. I’ve never looked back.
Seeing the positive effect our work has on our clients’ businesses, and the collective impact we have on the net-zero agenda.
Rapha does a really good job of convincing people like me to part with ridiculous amounts of money for cycling wear. They produce good content; they’ve got the whole community thing going and I like that they invest in grassroots cycling. It helps that their shorts are super comfortable (and I only buy stuff when it’s on sale).
Rory Stewart and Alistair Campbell’s “The Rest is Politics” podcast, about reclaiming the centre ground in UK politics.
The pandemic has changed the workplace forever as many employees found that their quality of life improved immeasurably by working from home, rather than sitting in cars and trains for hours and hours every week. Offering a flexible choice of office and home office working is the optimum future workplace. Businesses who no longer offer the office as an option should ensure that their employees, especially younger team members, don’t become isolated.
When I see the amazing talent and cleantech innovation in our client base it’s hard to believe that we haven’t already solved the challenges we are facing. The ongoing challenge we have is that despite being in a climate emergency, governments are too slow to implement the policies we need for fear of upsetting their electorates. From ‘nudging’ people to eat less meat to not upsetting them with onshore wind, it seems governments see these actions as vote losers rather than essential actions to save the planet. I think we need strong, single-minded policy as a matter of urgency.
I’ve driven electric vehicles since 2014 and love them. It would be wonderful to see ‘European standard’ cycling infrastructure in the UK instead of the unfortunate and often rather dangerous tokenistic schemes that town planners dream up here. However, we seem to have descended into a ‘cars vs bikes’ culture war in this country which has been fuelled by tabloid and social media, so sadly I have low expectations of ever having world-class cycling infrastructure in this country.