To stand out in today’s crowded marketplace, standard marketing tools, like off-the-page ads or targeted emails are no longer enough. You need to engage your...

I was searching for a role within an agency that valued clear communication and emotional intelligence. Happily, I found the perfect opportunity! I joined...

Just do it… Vorsprung durch technik… The world’s favourite airline… You probably recognise these famous lines. That, after all, is the...

Deadline for expressions of interest is 5th March at 5pm UK companies have a unique opportunity to showcase their wares as Glasgow prepares to host the UN...

We love all things sustainable here at Resonates, and with Christmas looming we asked the team to share their favourite eco-friendly gift ideas. If you are...

We all have different roles at work. Some of us are happiest working with spreadsheets and financial reports, some are obsessed with creating amazing online...

Back to social media school It’s good practice to review your business strategy, and social media should be an essential part of your plan as it helps...

Stop wasting money on bad content and improve your ROI There’s no getting away from it – content is King. Whether you’re launching a website, sending a...

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Hydrogen is the most abundant gas in the universe. It is also an effective fuel that can be used to heat our homes, generate electricity and power...

We work with lots of design agencies and constantly get asked by our clients for recommendations.  Sometimes clients come to us with a preferred partner and...

“A good PR story is infinitely more effective than a front-page ad” – Richard Branson PR is not advertising. PR is all about storytelling. While everyone...

Cutthroat competitors within a shrinking profit pool is an all too familiar scenario for 21st-century organisations. Markets become saturated, growth rates...

LinkedIn company pages help build brand awareness by providing a channel to promote your products and services to customers and prospects. Whilst LinkedIn...

The latest findings from PRWeek’s annual top PR consultancy rankings provide important insights into the status of today’s PR industry. The report...

We work with a lot of high tech and cleantech companies, and as such we have to get under the skin of the technology in order to explain the benefits.  We do...

Scenario 1 Client: “Do you work with any other organisations in our sector?” PR: “Yes, we work with one other similar client.” Client: “Ah! There...

The EU’s General Data Protection Regulation (GDPR) comes into effect on 25 May 2018 and its implications for the world of marketing could be profound....

The late 20th and early 21st centuries saw major social, economic and political change. After thousands of years of being defined by agriculture and hundreds...

Entering and winning awards is great for promoting your business. Even if you don’t win, you can still communicate via a news release on your website and...

If your business is based around a product – whether this is something tangible, like a door lock, or intangible, like software – you may be communicating...

Some would argue that it can’t possibly be difficult to successfully market the beauty of a classic Jaguar XJS, especially one that’s been restored to its...

In a crowded marketplace it can be extremely difficult to create and get across messaging that will get you noticed by prospects, whom are likely being pelted...

Your PR agency is only as good as the content it writes. If you can’t get the right messages across in the right way, you might as well not invest in PR at...

It is received wisdom to keep friends close and enemies closer, but precious few companies really know their competitors’ strengths and weaknesses. Many...

Why bother with standard procedures for social media? Many businesses still think of social media as a passing craze that they’ve been obliged to jump on;...

The rules of public relations and marketing have changed. Traditional media remains an important channel of communication but it’s no longer the only way for...

So you want to get your company’s name in the national press? Come and join the queue: pretty much everyone wants national coverage – and who can blame...

Traditionally, organisations seek a unique selling point (USP) – something only they can do to differentiate its product/service and create a competitive...