Thoughts from our team on all aspects of PR and marketing for innovators
Cleantech
The top renewable energy events in 2023
August 1, 2023
We’ve put together a list of the top renewable energy events that should be on your radar in 2023 and we’ll be updating it throughout the year. To stay...
Best practicesCopywriting
Expert Tips: Killer case study questions for content writers
July 18, 2023
Case studies are an important part of the content story. As well as being an essential marketing component, they are some of the most rewarding content pieces...
Cleantech
How to solve a problem like COP28
July 5, 2023
As the world looks towards the next annual UN Conference of Parties (more commonly known as COP28), we take a look at possibly the most controversial gathering...
Best practicesPublic relations
Pitching for success
June 20, 2023
Building brand awareness, establishing thought leadership, and reaching a wider audience is a complex business in today’s hectic media channels. With some...
AgencyCleantech
Event round up: Innovation Zero 2023
June 12, 2023
30 April – 01 May 2023 With copious conferences, tradeshows and workshops running in the clean tech and net zero space, all claiming to be a...
AgencyCleantech
Solis appoints Resonates to raise brand awareness in the European market
May 30, 2023
Solis, one of the most experienced and largest manufacturers of solar inverters in the world, has selected Resonates, a specialist PR and marketing agency for...
CleantechMarketing planning
The big list of key cleantech and renewable energy awards
May 12, 2023
Entering and winning awards can give your company a host of benefits. In the increasingly busy cleantech and renewable energy markets, winning third-party...
Cleantech
Take, make, use, waste – transitioning to a circular economy
May 7, 2023
Global yearly waste is around 2 billion tonnes, and estimates suggest that, at current rates, by 2050 it will have increased to 3.4 billion tonnes....
Agency
Kurmi Software appoints Resonates to amplify its brand and grow its profile worldwide
April 20, 2023
Kurmi Software, a global leader in Unified Communications management and automation has selected Resonates, a specialist PR and marketing agency for...
Cleantech
Data-Day Trends
April 5, 2023
Data centres are an essential part of 21st century life, enabling online collaboration, data processing and storage. They are also power-hungry and must...
Best practicesPublic relations
Pitching a story to the media: a brief guide
April 1, 2023
Knowing how to create strong, positive relationships with journalists is a fundamental part of successful PR and is vital in securing the coverage that clients...
Best practicesCopywritingMarketing planning
Expert Tips: capitalise on your thought leadership
March 13, 2023
British polymath and humanist Bertrand Russell once said, “Some people would sooner die than think, and most do”. The same can be said about content. Great...
Best practicesCopywritingUncategorized
Building good content writing habits
March 1, 2023
Finding your path into a blog post, or any article can be daunting. One of my habits is to look for a quote. Let’s face it, there’s always a quote....
Best practicesCleantech
6 Marketing principles clean energy companies must adapt to in the digital era
February 17, 2023
Is your marketing as advanced as your technology? The rise of renewable energy, such as solar and wind and the need to transition to net zero has led to a...
Best practicesCopywriting
Expert Tips: How to stay on message
February 7, 2023
Have you ever visited a trade show, and, looking at the array of stand banners and panels, been at a complete loss as to what some of the exhibitors do? Or...
CleantechMarketing planningPublic relations
How to avoid greenwashing according to the UN and ASA
February 1, 2023
If you want to avoid greenwashing, here’s what you should do: five key takeaways from the most recent UN and ASA reports. At the start of 2022, Google...
Cleantech
What does demand side response mean for you
January 1, 2023
What is demand side response and why do we need it? Demand side response (DSR) is a generic term for mechanisms that encourage electricity users to reduce...
CleantechMarketing planningPublic relations
How marketing and PR are key functions in securing investment in the renewables sector
December 1, 2022
Growth in the renewable energy market is accelerating faster than ever worldwide. Forbes reports that from 2020 to 2021 global renewable energy consumption...
AgencyCleantechPublic relations
Delivering effective global PR
December 1, 2022
Resonates joins IPREX, the independent global communications network, to access worldwide PR talent IPREX is an independent international network of...
Uncategorized
Resonates @ Christmas
December 1, 2022
We’re coming to the end of a long and rewarding year, and the next one holds a lot of potential for cleantech. Resonates has achieved a lot this year....
Cleantech
Climate financing dominates COP27
November 21, 2022
Damage funds and deforestation reach key milestones. But climate finance was the dominating issue at COP27. COP27 at Sharm el-Sheikh in Egypt was always...
Best practicesCleantechCopywritingPublic relations
How to deal with cleantech confusion
November 17, 2022
We all have confused moments – some more than others. But, when your audience is confused, that’s a big problem. Below we look at cleantech confusion and...
AgencyBest practices
Future of work: Rethinking the digital workplace event takeaways
October 20, 2022
Whether we use the terms ‘flexible’, ‘hybrid’ or ‘agile’ working, the future of the workplace has been a hot topic for our clients and many of...
Agency
Meet the Expert: Tanya Varfolomieieva, Account Manager
October 10, 2022
Account manager, Tanya, shares her passion for sustainability and mission-driven work, why she believes that behavioural change is essential to achieving Net...
Best practicesCopywriting
Creating Compelling Content
October 1, 2022
There’s something about threes and Cs in content marketing and writing. The three Cs of content marketing are often trotted out as Creation, Curation and...
Agency
Meet the Expert: Karen Boud, Senior Tech PR
September 16, 2022
It’s never too late to follow your curiosity, and Senior Tech PR Karen leads by example. She shares how her passion for sustainability led her to a...
AgencyBest practices
Employee Experience: The Golden Rule
September 1, 2022
With workplace trends shifting, employers are now more focused on employee engagement, and it got me thinking about previous positions I have held and what...
Agency
ThermoSphere appoints Resonates to grow market profile
August 17, 2022
ThermoSphere, a British-based manufacturer of electric heating systems, has selected Resonates, the UK-based PR and marketing agency for innovators, to raise...
Agency
Meet the Expert: Justin Heath, Corporate Affairs Specialist
August 10, 2022
Justin Heath stumbled into the world of PR without realising it, he shares his exciting journey and why he thinks variety is the spice of life… How has your...
Cleantech
The UK hydrogen economy – where are we now?
August 4, 2022
Government has set high expectations for the future of low-carbon hydrogen in the UK. In November 2020 it published a 10-point net zero plan, which highlighted...
Best practicesCopywritingMarketing planningPublic relationsSocial media
A brief look at ‘the brief’
August 1, 2022
We use them in all our work. Our clients use them too. But often, briefs can be incomplete, people can overlook their benefits, and they can be side-lined...
Agency
Meet the Expert: Greg Miller, Content Writer
July 25, 2022
As the newest member of the team Greg shares why content and cities excite him, and what he’s enjoying most in the PR and marketing world. How has your PR...
AgencyBest practices
Seven tips for more sustainable home working
July 19, 2022
Like many companies, the pandemic shifted the way we work at Resonates. Rather than travelling to and from the office every day, we now enjoy a hybrid working...
Agency
Meet the Expert: Sarah Netherclift, Technical Content Specialist
June 25, 2022
Our technical content specialist, Sarah, joined the team earlier this year. While she’s new(ish) to Resonates, she’s not new to content writing and has...
Public relations
Sustained PR – the long and short of it
June 8, 2022
The rules of public relations and marketing have changed. Traditional media remains an important channel of communication but it’s no longer the only way for...
Best practicesCopywriting
Case studies – why they’re important and tips for writing
June 6, 2022
A case study is a story you tell your customers about an occasion when you successfully helped a client with a problem. The client needed something, you did it...
Agency
Client vs Agency: There’s only one winner
May 23, 2022
I decided to make the leap and join a PR and marketing agency after working in-house for 13 years. I can’t say there was any one thing that swayed my...
Agency
Meet the Expert: Susan Brownlow, PR Consultant & Media Relationship Specialist
May 16, 2022
With a strong grasp on an ever-changing media landscape, Susan’s little black book of contacts and an innate understanding of what journalists are...
Copywriting
The five worst content marketing mistakes – and how to avoid them
April 10, 2022
To stand out in today’s crowded marketplace, standard marketing tools, like off-the-page ads or targeted emails are no longer enough. You need to engage your...
Agency
Meet the expert: Carmen Redfern, Senior Account Executive
April 7, 2022
Carmen explains what drew her to Resonates, what she thinks the future of work looks like and why she enjoys a view from the top. How has your PR and marketing...
Agency
Meet the Expert: Hannah Thame, Account Director
March 9, 2022
As the agency Account Director, Hannah keeps our schedule on track and our clients entertained. She reveals why she thinks behaviour change is important and...
Best practices
Joining the team at Resonates: six lessons learned
March 9, 2022
I was searching for a role within an agency that valued clear communication and emotional intelligence. Happily, I found the perfect opportunity! I joined...
Public relations
6 compelling reasons you need PR
February 27, 2022
“A good PR story is infinitely more effective than a front-page ad” – Richard Branson PR is not advertising. PR is all about storytelling. While everyone...
Agency
Meet the Expert: Andrea Wilcox, Managing Director at Resonates
February 20, 2022
Andrea Wilcox joined Resonates in 2015. As the MD of the agency, she sets the direction of the business to drive success and discusses why she enjoys marketing...
Best practices
How to choose a good slogan…
January 12, 2022
Just do it… Vorsprung durch technik… The world’s favourite airline… You probably recognise these famous lines. That, after all, is the...
Agency
Meet the Expert: Chris, Director and Founder of Resonates
January 1, 2022
Chris Dace founded Resonates over 20 years ago. With many years of marketing and tech experience, he shares his journey so far, thoughts on the future and of...
Cleantech
Five eco-friendly gift ideas
December 2, 2021
We love all things sustainable here at Resonates, and with Christmas looming we asked the team to share their favourite eco-friendly gift ideas. If you are...
Best practices
Learn how to plan your social media strategy
November 3, 2021
Back to social media school It’s good practice to review your business strategy, and social media should be an essential part of your plan as it helps...
Best practicesCopywritingMarketing planningSEO
Don’t spook your audience with a hard sell. Keep them under your spell instead
October 28, 2021
You’re no doubt familiar with the pushy sales email or video – the one that promises to solve all your problems, but only if you ‘buy now before time...
Agency
Meet our new team
September 28, 2021
Over the past couple of months, some exciting changes have been taking place behind the scenes at Resonates – we’ve welcomed three new faces to our team!...
Best practicesMarketing automation
Discover the one tool that can help everyone in your office
August 16, 2021
We all have different roles at work. Some of us are happiest working with spreadsheets and financial reports, some are obsessed with creating amazing online...
Best practices
Is your content working hard enough for you?
July 11, 2021
Stop wasting money on bad content and improve your ROI There’s no getting away from it – content is King. Whether you’re launching a website, sending a...
Best practices
Practical questions to ask when appointing a web design agency
June 29, 2021
We work with lots of design agencies and constantly get asked by our clients for recommendations. Sometimes clients come to us with a preferred partner and...
Cleantech
A conflict of interest… or a shared interest?
May 16, 2021
Scenario 1 Client: “Do you work with any other organisations in our sector?” PR: “Yes, we work with one other similar client.” Client: “Ah! There...
CopywritingPublic relations
PR copywriting tips
April 17, 2021
Your PR agency is only as good as the content it writes. If you can’t get the right messages across in the right way, you might as well not invest in PR at...
Public relations
Award winning entry checklist
March 23, 2021
Entering and winning awards is great for promoting your business. Even if you don’t win, you can still communicate via a news release on your website and...
Best practices
Is your news PR-able?
February 2, 2021
We’ve put together a checklist to help you decide if the media will publish your...
Cleantech
Act now to pitch for COP26
January 30, 2021
Deadline for expressions of interest is 5th March at 5pm UK companies have a unique opportunity to showcase their wares as Glasgow prepares to host the UN...
Best practicesSEO
What is a picture worth to your business?
December 9, 2020
You can use an image as your search in Google to find similar images from around the web. It works by analysing the image you submit and then constructs a...
Best practicesCopywriting
Supercharge your sales with a 50-year-old lesson in direct marketing
November 19, 2020
Leafing through some old LPs recently I came across a piece of text-book direct response copy from the 1970s. It shows that, while a lot has changed in 50...
Best practicesPublic relations
What is newsjacking – and why do it?
October 18, 2020
Newsjacking is a word coined by David Meerman Scott in his book of the same name. According to Scott, it is the process of adding your thoughts and opinions...
AgencyBest practices
Is your marketing agency having their cake and eating it?
September 12, 2020
As a marketer you don’t wake up in the morning and think ‘Hey my agency could be doing, this, that or the other better’ These things normally come to...
Best practicesCleantechPublic relations
Got a cool project? Engage your stakeholders effectively to succeed
August 13, 2020
Engaging stakeholders is an art. Done well it can streamline the progress of a project, enhance a company’s reputation and build trust and respect within...
Cleantech
Is UK’s net-zero 2050 target achievable?
June 19, 2020
With less than 1 billion seconds to achieve this target, we listened into All Energy’s recent Speed and Scale webinar to hear the discussion and capture the...
Cleantech
The dawn of the hydrogen economy
May 2, 2020
Hydrogen is the most abundant gas in the universe. It is also an effective fuel that can be used to heat our homes, generate electricity and power...
Cleantech
Covid-19 and why sustainability matters more than ever
April 10, 2020
In the midst of the Covid19 crisis, people are questioning whether working towards net-zero goals matters when thousands of lives are being lost and the...
Agency
change ++ appoints Resonates to grow market profile
March 28, 2020
change ++ , a Business Intelligence (BI) system development provider, has selected Resonates to raise the profile of its extensive performance management...
Best practicesCopywritingMarketing planning
Eating the ‘blog frog’
February 15, 2020
Blogs are an important tool for businesses, driving traffic to websites, improving SEO and a platform to demonstrate your knowledge and expertise. But writing...
AgencyBest practicesPublic relations
Why BIG isn’t always better – the rise of the specialist agency
January 30, 2020
When it comes to selecting an agency, many people have the idea that a bigger is better. After all, it stands to reason that a large agency would have access...
Best practicesSocial media
Unique, emotive and social selling points
December 9, 2019
Traditionally, organisations seek a unique selling point (USP) – something only they can do to differentiate its product/service and create a competitive...
Public relations
Measuring the value of PR – The long and short of it!
November 21, 2019
The findings from PRWeek’s annual top PR consultancy rankings provide important insights into the status of today’s PR industry. The report reveals that...
Cleantech
Technology marketing: The devil’s in the detail.
October 3, 2019
We work with a lot of high tech and cleantech companies, and as such we have to get under the skin of the technology in order to explain the benefits. We do...
Best practices
Stop SAYING you’re a thought leader, and BE a thought leader!
September 17, 2019
The late 20th and early 21st centuries saw major social, economic and political change. After thousands of years of being defined by agriculture and hundreds...
Marketing planning
Why you should focus on the solution, not the product
August 1, 2019
If your business is based around a product – whether this is something tangible, like a door lock, or intangible, like software – you may be communicating...
Copywriting
Eight ways to make sure your messaging stands out from the crowd
July 7, 2019
In a crowded marketplace it can be extremely difficult to create and get across messaging that will get you noticed by prospects, whom are likely being pelted...
Marketing planning
Learning from your competitors
June 15, 2019
It is received wisdom to keep friends close and enemies closer, but precious few companies really know their competitors’ strengths and weaknesses. Many...
Public relations
Award-worthy marketing and PR campaigns to drive sales success
May 29, 2019
Some would argue that it can’t possibly be difficult to successfully market the beauty of a classic Jaguar XJS, especially one that’s been restored to its...
Social media
Social media policy and strategy: what’s the difference and what’s the point?
April 24, 2019
Why bother with standard procedures for social media? Many businesses still think of social media as a passing craze that they’ve been obliged to jump on;...
Public relations
So you want national media coverage?
March 23, 2019
So you want to get your company’s name in the national press? Come and join the queue: pretty much everyone wants national coverage – and who can blame...
Best practicesSocial media
Things you should do on your LinkedIn company page now
February 22, 2019
LinkedIn company pages help build brand awareness by providing a channel to promote your products and services to customers and prospects. Whilst LinkedIn...
Marketing planning
Blue ocean strategy: eliminating the competition
January 15, 2019
Cutthroat competitors within a shrinking profit pool is an all too familiar scenario for 21st-century organisations. Markets become saturated, growth rates...
Agency
Experience that resonates
October 28, 2018
After spending four years studying, adjusting to life after university can be a daunting prospect. Luckily for me, I was in safe hands joining Resonates as an...
Best practicesMarketing planning
Lead your business with your thoughts
July 29, 2018
We interact with different people every day, some of which educate us on how to do things, some encourage us to venture out of our comfort zone, some simply...
Cleantech
Move your messaging with the market
April 15, 2018
Businesses operating in fast-moving sectors like cleantech need to review and adapt their key messages If you’ve ever invested time in defining your company...
Copywriting
Man and machine – a match made in creative heaven?
January 20, 2018
“If a machine can think, it might think more intelligently than we do, and then where should we be?” Alan Turing – a 1951 talk on BBC Radio...
Best practicesCopywriting
Transform your copy
November 15, 2017
By eliminating three simple word endings… What makes good copy? Concise – use as few words as possible. And make them simple, not complex words. Two...
Best practicesCleantechPublic relations
Through the lens of a tech journalist: Tips for getting your stories picked up
August 28, 2017
A lot of tech companies fail to understand why their press releases, or even their wider marketing efforts, do not resonate with the media. It might be that...
Marketing automation
GDPR: How marketers can avoid getting caught red handed
May 10, 2017
The EU’s General Data Protection Regulation (GDPR) comes into effect on 25 May 2018 and its implications for the world of marketing could be profound....
AgencyCleantechPublic relations
Looking for a fairy tale ending for your cleantech news?
February 28, 2017
For over five years we’ve worked with clients in the smart grid industry; some of these include start-ups in the demand-side management (DSM) sector. During...