Government has set high expectations for the future of low-carbon hydrogen in the UK. In November 2020 it published a 10-point net zero plan, which highlighted...

We use them in all our work. Our clients use them too. But often, briefs can be incomplete, people can overlook their benefits, and they can be side-lined...

As the newest member of the team Greg shares why content and cities excite him, and what he’s enjoying most in the PR and marketing world. How has your PR...

Like many companies, the pandemic shifted the way we work at Resonates. Rather than travelling to and from the office every day, we now enjoy a hybrid working...

Our technical content specialist, Sarah, joined the team earlier this year. While she’s new(ish) to Resonates, she’s not new to content writing and has...

The rules of public relations and marketing have changed. Traditional media remains an important channel of communication but it’s no longer the only way for...

A case study is a story you tell your customers about an occasion when you successfully helped a client with a problem. The client needed something, you did it...

With a strong grasp on an ever-changing media landscape, Susan’s little black book of contacts and an innate understanding of what journalists are...

To stand out in today’s crowded marketplace, standard marketing tools, like off-the-page ads or targeted emails are no longer enough. You need to engage your...

I was searching for a role within an agency that valued clear communication and emotional intelligence. Happily, I found the perfect opportunity! I joined...

“A good PR story is infinitely more effective than a front-page ad” – Richard Branson PR is not advertising. PR is all about storytelling. While everyone...

Andrea Wilcox joined Resonates in 2015. As the MD of the agency, she sets the direction of the business to drive success and discusses why she enjoys marketing...

Just do it… Vorsprung durch technik… The world’s favourite airline… You probably recognise these famous lines. That, after all, is the...

Chris Dace founded Resonates over 20 years ago. With many years of marketing and tech experience, he shares his journey so far, thoughts on the future and of...

We love all things sustainable here at Resonates, and with Christmas looming we asked the team to share their favourite eco-friendly gift ideas. If you are...

Back to social media school It’s good practice to review your business strategy, and social media should be an essential part of your plan as it helps...

You’re no doubt familiar with the pushy sales email or video – the one that promises to solve all your problems, but only if you ‘buy now before time...

Over the past couple of months, some exciting changes have been taking place behind the scenes at Resonates – we’ve welcomed three new faces to our team!...

We all have different roles at work. Some of us are happiest working with spreadsheets and financial reports, some are obsessed with creating amazing online...

Stop wasting money on bad content and improve your ROI There’s no getting away from it – content is King. Whether you’re launching a website, sending a...

We work with lots of design agencies and constantly get asked by our clients for recommendations.  Sometimes clients come to us with a preferred partner and...

Scenario 1 Client: “Do you work with any other organisations in our sector?” PR: “Yes, we work with one other similar client.” Client: “Ah! There...

Your PR agency is only as good as the content it writes. If you can’t get the right messages across in the right way, you might as well not invest in PR at...

Entering and winning awards is great for promoting your business. Even if you don’t win, you can still communicate via a news release on your website and...

We’ve put together a checklist to help you decide if the media will publish your...

Deadline for expressions of interest is 5th March at 5pm UK companies have a unique opportunity to showcase their wares as Glasgow prepares to host the UN...

You can use an image as your search in Google to find similar images from around the web. It works by analysing the image you submit and then constructs a...

Leafing through some old LPs recently I came across a piece of text-book direct response copy from the 1970s. It shows that, while a lot has changed in 50...

Newsjacking is a word coined by David Meerman Scott in his book of the same name. According to Scott, it is the process of adding your thoughts and opinions...

As a marketer you don’t wake up in the morning and think ‘Hey my agency could be doing, this, that or the other better’ These things normally come to...

Engaging stakeholders is an art. Done well it can streamline the progress of a project, enhance a company’s reputation and build trust and respect within...

With less than 1 billion seconds to achieve this target, we listened into All Energy’s recent Speed and Scale webinar to hear the discussion and capture the...

Hydrogen is the most abundant gas in the universe. It is also an effective fuel that can be used to heat our homes, generate electricity and power...

In the midst of the Covid19 crisis, people are questioning whether working towards net-zero goals matters when thousands of lives are being lost and the...

change ++ , a Business Intelligence (BI) system development provider, has selected Resonates to raise the profile of its extensive performance management...

Blogs are an important tool for businesses, driving traffic to websites, improving SEO and a platform to demonstrate your knowledge and expertise. But writing...

When it comes to selecting an agency, many people have the idea that a bigger is better. After all, it stands to reason that a large agency would have access...

Traditionally, organisations seek a unique selling point (USP) – something only they can do to differentiate its product/service and create a competitive...

The findings from PRWeek’s annual top PR consultancy rankings provide important insights into the status of today’s PR industry. The report reveals that...

We work with a lot of high tech and cleantech companies, and as such we have to get under the skin of the technology in order to explain the benefits.  We do...

The late 20th and early 21st centuries saw major social, economic and political change. After thousands of years of being defined by agriculture and hundreds...

If your business is based around a product – whether this is something tangible, like a door lock, or intangible, like software – you may be communicating...

In a crowded marketplace it can be extremely difficult to create and get across messaging that will get you noticed by prospects, whom are likely being pelted...

It is received wisdom to keep friends close and enemies closer, but precious few companies really know their competitors’ strengths and weaknesses. Many...

Some would argue that it can’t possibly be difficult to successfully market the beauty of a classic Jaguar XJS, especially one that’s been restored to its...

Why bother with standard procedures for social media? Many businesses still think of social media as a passing craze that they’ve been obliged to jump on;...

So you want to get your company’s name in the national press? Come and join the queue: pretty much everyone wants national coverage – and who can blame...

LinkedIn company pages help build brand awareness by providing a channel to promote your products and services to customers and prospects. Whilst LinkedIn...

Cutthroat competitors within a shrinking profit pool is an all too familiar scenario for 21st-century organisations. Markets become saturated, growth rates...

After spending four years studying, adjusting to life after university can be a daunting prospect. Luckily for me, I was in safe hands joining Resonates as an...

We interact with different people every day, some of which educate us on how to do things, some encourage us to venture out of our comfort zone, some simply...

Businesses operating in fast-moving sectors like cleantech need to review and adapt their key messages If you’ve ever invested time in defining your company...

“If a machine can think, it might think more intelligently than we do, and then where should we be?”  Alan Turing – a 1951 talk on BBC Radio...

By eliminating three simple word endings… What makes good copy? Concise – use as few words as possible. And make them simple, not complex words. Two...

A lot of tech companies fail to understand why their press releases, or even their wider marketing efforts, do not resonate with the media. It might be that...

The EU’s General Data Protection Regulation (GDPR) comes into effect on 25 May 2018 and its implications for the world of marketing could be profound....

For over five years we’ve worked with clients in the smart grid industry; some of these include start-ups in the demand-side management (DSM) sector. During...