Case studies are an important part of the content story. As well as being an essential marketing component, they are some of the most rewarding content pieces to write. After all, you get to talk with real-life customers who are using the solutions you’ve been writing about. They breathe life into product copy and make […]
Finding your path into a blog post, or any article can be daunting. One of my habits is to look for a quote. Let’s face it, there’s always a quote. Here’s a good one from Leonardo Da Vinci, ‘A rule for developing a good brain is to know how everything connects to everything else.’ By the […]
There’s something about threes and Cs in content marketing and writing. The three Cs of content marketing are often trotted out as Creation, Curation and Conversation. In content writing, the trinity becomes Clear, Concise and Compelling. But how about Creativity, Compassion and Credibility? Or Clauses, Colons and Commas? There are three other Cs that combine […]
Our technical content specialist, Sarah, joined the team earlier this year. While she’s new(ish) to Resonates, she’s not new to content writing and has written about subjects as diverse as smart canals, greases on Mars, and lots of tech. How has your PR and marketing journey grown? It’s been a long one! I started as […]
