Leading Independent Distribution Network Operator (IDNO) Eclipse Power has appointed Resonates to review its key messaging and create a tactical PR and marketing plan to meet its company objectives. Eclipse Power helps large energy infrastructure developments connect to the electrical grid via the transmission and distribution networks in the simplest way possible. Unlike traditional Distribution […]
EV charging management system provider Wevo Energy has appointed Resonates, the UK-based PR and marketing agency for innovators, for a focused campaign to raise awareness of its simple, efficient, and cost-effective EV charging solutions. Founded in 2021, and recently acquired by SolarEdge, Wevo uses AI-powered energy management technology to increase the charging capacity of EV […]
ESG – which stands for Environmental, Social, and (corporate) Governance – is in the headlines right now. Some people love it, others hate it. Others think it’s well-meaning but falls short of making a difference to sustainability. But wait… Aren’t ESG and sustainability the same? How can one fall short of making a difference to […]
Global yearly waste is around 2 billion tonnes, and estimates suggest that, at current rates, by 2050 it will have increased to 3.4 billion tonnes. Unfortunately, less than 20% of our waste is recycled, the remainder is sent to landfill. At the same time, at our current rate of resource extraction, by 2050 we will […]
British polymath and humanist Bertrand Russell once said, “Some people would sooner die than think, and most do”. The same can be said about content. Great content requires thought. Without it, your content will pass away unnoticed and without impact. So, the more thought, the better. What’s the most thoughtful of content? Thought leadership – […]
If you want to avoid greenwashing, here’s what you should do: five key takeaways from the most recent UN and ASA reports. At the start of 2022, Google surveyed C-suite executives and revealed a significant admission of guilt: 58% of execs think their companies are guilty of greenwashing. At the same time, almost a third […]
We all have confused moments – some more than others. But, when your audience is confused, that’s a big problem. Below we look at cleantech confusion and what you can do about it. When you’re working with new technology or difficult ideas, there may be lots of terminology that is unfamiliar to your customers. There […]
As the newest member of the team Greg shares why content and cities excite him, and what he’s enjoying most in the PR and marketing world. How has your PR and marketing journey grown? My PR and marketing journey is in the early stages of its growth. I recently transferred into the industry full time. […]
A case study is a story you tell your customers about an occasion when you successfully helped a client with a problem. The client needed something, you did it for them, and now you tell new customers about it – simple. They’re an essential tool for selling your products, and a key part of an […]
