British polymath and humanist Bertrand Russell once said, “Some people would sooner die than think, and most do”. The same can be said about content. Great content requires thought. Without it, your content will pass away unnoticed and without impact. So, the more thought, the better. What’s the most thoughtful of content? Thought leadership – […]
If you want to avoid greenwashing, here’s what you should do: five key takeaways from the most recent UN and ASA reports. At the start of 2022, Google surveyed C-suite executives and revealed a significant admission of guilt: 58% of execs think their companies are guilty of greenwashing. At the same time, almost a third […]
We all have confused moments – some more than others. But, when your audience is confused, that’s a big problem. Below we look at cleantech confusion and what you can do about it. When you’re working with new technology or difficult ideas, there may be lots of terminology that is unfamiliar to your customers. There […]
We use them in all our work. Our clients use them too. But often, briefs can be incomplete, people can overlook their benefits, and they can be side-lined because of time. To that we say, ‘no more! Viva la brief!’ The benefits of briefs A well-crafted brief can be like an extra team member. It […]
As the newest member of the team Greg shares why content and cities excite him, and what he’s enjoying most in the PR and marketing world. How has your PR and marketing journey grown? My PR and marketing journey is in the early stages of its growth. I recently transferred into the industry full time. […]
A case study is a story you tell your customers about an occasion when you successfully helped a client with a problem. The client needed something, you did it for them, and now you tell new customers about it – simple. They’re an essential tool for selling your products, and a key part of an […]
