Is your news PR-able?
We’ve put together a checklist to help you decide if the media will publish your news.
We’ve put together a checklist to help you decide if the media will publish your news.
You can use an image as your search in Google to find similar images from around the web. It works by analysing the image you submit and then constructs a […]
Leafing through some old LPs recently I came across a piece of text-book direct response copy from the 1970s. It shows that, while a lot has changed in 50 years […]
Newsjacking is a word coined by David Meerman Scott in his book of the same name. According to Scott, it is the process of adding your thoughts and opinions into breaking news […]
As a marketer you don’t wake up in the morning and think ‘Hey my agency could be doing, this, that or the other better’ These things normally come to light […]
Engaging stakeholders is an art. Done well it can streamline the progress of a project, enhance a company’s reputation and build trust and respect within communities – invaluable when times […]
Blogs are an important tool for businesses, driving traffic to websites, improving SEO and a platform to demonstrate your knowledge and expertise. But writing effective blogs takes planning, time and […]
When it comes to selecting an agency, many people have the idea that a bigger is better. After all, it stands to reason that a large agency would have access […]
Traditionally, organisations seek a unique selling point (USP) – something only they can do to differentiate its product/service and create a competitive advantage. However, a true USP is difficult to […]
The late 20th and early 21st centuries saw major social, economic and political change. After thousands of years of being defined by agriculture and hundreds of years of being defined […]
