Climate financing dominates COP27

Damage funds and deforestation reach key milestones. But climate finance was the dominating  issue at COP27. COP27 at Sharm el-Sheikh in Egypt was always going to be a very different conference to Glasgow in 2021. While Glasgow focused on raising ambitions in emission reductions, this year focused on the implementation of those ambitions, particularly around […]

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ThermoSphere appoints Resonates to grow market profile

ThermoSphere, a British-based manufacturer of electric heating systems, has selected Resonates, the UK-based PR and marketing agency for innovators, to raise the profile of its efficient low carbon heating solutions. As part of the campaign, Resonates will raise awareness of the company’s eco-friendly electric heating products and its drive for technological innovation. Resonates will also […]

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Sustained PR – the long and short of it

The rules of public relations and marketing have changed. Traditional media remains an important channel of communication but it’s no longer the only way for businesses to reach their target audiences. Social media channels, blogs and content-rich company websites promoting landing pages tailored towards consumers with different buying personas now provide direct routes to market. […]

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Joining the team at Resonates: six lessons learned

I was searching for a role within an agency that valued clear communication and emotional intelligence. Happily, I found the perfect opportunity! I joined Resonates as an Account Executive after hearing great things from a former employee. Having never worked ‘agency-side’ before, my first month was filled with exciting new challenges. Now that I’ve got […]

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6 compelling reasons you need PR

“A good PR story is infinitely more effective than a front-page ad” – Richard Branson PR is not advertising. PR is all about storytelling. While everyone seems to know the term PR or public relations, not everyone understands what it means and what it involves, so PR often falls low on the list of priorities. […]

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How to choose a good slogan…

Just do it… Vorsprung durch technik… The world’s favourite airline… You probably recognise these famous lines. That, after all, is the whole point of a slogan: it should get across the main thing that you want people to remember about you. A slogan is the distilled version of what you mean to your customers. If […]

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Five eco-friendly gift ideas

We love all things sustainable here at Resonates, and with Christmas looming we asked the team to share their favourite eco-friendly gift ideas. If you are looking for a greener approach to presents this year, check out these five awesome products and services: 1. Wearth London – Hannah, Senior Account Manager A great sustainable company offering […]

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