Knowing how to create strong, positive relationships with journalists is a fundamental part of successful PR and is vital in securing the coverage that clients deserve. Essentially, the role of PR is to marry two agendas together – that of the story you want to tell and what the journalist is interesting in covering. Where […]
Renewable energy is a booming sector and, in the UK, jobs are growing four times faster than the rest of the market. As we enter 2023, the energy crisis, energy security and net zero ambitions remain key themes for the industry to address. A new year brings a fresh batch of events across the renewable […]
We’re coming to the end of a long and rewarding year, and the next one holds a lot of potential for cleantech. Resonates has achieved a lot this year. We’ve welcomed three new team members, we’ve had many standout client successes, and we relaunched our fortnightly newsletter, Cleantech News Roundup. We’ve also become a member […]
Damage funds and deforestation reach key milestones. But climate finance was the dominating issue at COP27. COP27 at Sharm el-Sheikh in Egypt was always going to be a very different conference to Glasgow in 2021. While Glasgow focused on raising ambitions in emission reductions, this year focused on the implementation of those ambitions, particularly around […]
ThermoSphere, a British-based manufacturer of electric heating systems, has selected Resonates, the UK-based PR and marketing agency for innovators, to raise the profile of its efficient low carbon heating solutions. As part of the campaign, Resonates will raise awareness of the company’s eco-friendly electric heating products and its drive for technological innovation. Resonates will also […]
The rules of public relations and marketing have changed. Traditional media remains an important channel of communication but it’s no longer the only way for businesses to reach their target audiences. Social media channels, blogs and content-rich company websites promoting landing pages tailored towards consumers with different buying personas now provide direct routes to market. […]
With a strong grasp on an ever-changing media landscape, Susan’s little black book of contacts and an innate understanding of what journalists are looking for, she regularly brings home the editorial coverage for our campaigns. How has your PR and marketing journey grown? Having been on that road for 30+ years, it’s certainly been a […]
To stand out in today’s crowded marketplace, standard marketing tools, like off-the-page ads or targeted emails are no longer enough. You need to engage your audience before you try to sell to them. And the way to do that is to create useful, engaging content that builds trust, generates leads, and maintains customer loyalty. But […]
I was searching for a role within an agency that valued clear communication and emotional intelligence. Happily, I found the perfect opportunity! I joined Resonates as an Account Executive after hearing great things from a former employee. Having never worked ‘agency-side’ before, my first month was filled with exciting new challenges. Now that I’ve got […]
“A good PR story is infinitely more effective than a front-page ad” – Richard Branson PR is not advertising. PR is all about storytelling. While everyone seems to know the term PR or public relations, not everyone understands what it means and what it involves, so PR often falls low on the list of priorities. […]
