First, let’s be clear what we mean by public relations, or PR, as it can mean different things to different people. PR targets earned media, which means achieving editorial coverage in third-party online and print media, speaking opportunities at conferences, briefing analysts or other influencers who talk or write about you. The key is that […]
It’s an alarming statistic that only half of marketing content published over the past 12 months gave technology decision makers meaningful value. If you think of that figure in terms of budget and the customer journey, only half is being used to successfully move potential customers forward. The other half is being wasted. According to […]
A constant stream of high-quality content is the lynchpin of modern marketing. Content underpins your PR, social, email, paid and web campaigns. However, there’s more to producing content than simply hiring a competent copywriter. Our checklist highlights the questions you should ask your content partner. ✅ Industry expertise Do they have a proven track record […]
We’ve put together a list of the top renewable energy events that should be on your radar in 2023 and we’ll be updating it throughout the year. To stay up to date with the latest news in the cleantech sector, subscribe to our biweekly newsletter below ⬇ Renewable Energy National Energy Action Conference 23-25 January […]
As the world looks towards the next annual UN Conference of Parties (more commonly known as COP28), we take a look at possibly the most controversial gathering to date. The objective of COP is to bring nations across all geographies together to review progress towards both collective and country-specific actions to limit climate change – […]
Solis, one of the most experienced and largest manufacturers of solar inverters in the world, has selected Resonates, a specialist PR and marketing agency for innovators, to improve brand name visibility and raise the profile of its innovative solar inverter product line across multiple European and UK markets. As part of the campaign, Resonates will […]
Entering and winning awards can give your company a host of benefits. In the increasingly busy cleantech and renewable energy markets, winning third-party endorsement from a respected award will boost your credibility and help you stand out among your competitors. Awards can also be a fantastic way to celebrate the achievements of your organisation and […]
Kurmi Software, a global leader in Unified Communications management and automation has selected Resonates, a specialist PR and marketing agency for innovators, to raise the profile of its award-winning Unified Communications and Contact Center provisioning solutions. Resonates will raise awareness of the company’s solutions to automate and streamline the administration of on-premises and cloud communications and […]
Knowing how to create strong, positive relationships with journalists is a fundamental part of successful PR and is vital in securing the coverage that clients deserve. Essentially, the role of PR is to marry two agendas together – that of the story you want to tell and what the journalist is interested in covering. Where […]
We’re coming to the end of a long and rewarding year, and the next one holds a lot of potential for cleantech. Resonates has achieved a lot this year. We’ve welcomed three new team members, we’ve had many standout client successes, and we relaunched our fortnightly newsletter, Cleantech News Roundup. We’ve also become a member […]
