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Category: Best practices

A brief look at ‘the brief’

Posted on August 1, 2022February 1, 2024 by Resonates

We use them in all our work. Our clients use them too. But often, briefs can be incomplete, people can overlook their benefits, and they can be side-lined because of […]

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Seven tips for more sustainable home working

Posted on July 19, 2022October 10, 2022 by Resonates

Like many companies, the pandemic shifted the way we work at Resonates. Rather than travelling to and from the office every day, we now enjoy a hybrid working model, with […]

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Case studies – why they’re important and tips for writing

Posted on June 6, 2022July 6, 2022 by Greg Miller

A case study is a story you tell your customers about an occasion when you successfully helped a client with a problem. The client needed something, you did it for […]

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Joining the team at Resonates: six lessons learned

Posted on March 9, 2022May 6, 2022 by Resonates

I was searching for a role within an agency that valued clear communication and emotional intelligence. Happily, I found the perfect opportunity! I joined Resonates as an Account Executive after […]

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How to choose a good slogan…

Posted on January 12, 2022April 19, 2022 by Resonates

Just do it… Vorsprung durch technik… The world’s favourite airline… You probably recognise these famous lines. That, after all, is the whole point of a slogan: it should get across […]

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Learn how to plan your social media strategy

Posted on November 3, 2021April 12, 2024 by Resonates

Updated April 2024 Back to social media school It’s good practice to review your business strategy, and social media should be an essential part of your plan as it helps […]

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Don’t spook your audience with a hard sell. Keep them under your spell instead

Posted on October 28, 2021October 31, 2022 by Resonates

You’re no doubt familiar with the pushy sales email or video – the one that promises to solve all your problems, but only if you ‘buy now before time runs […]

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Discover the one tool that can help everyone in your office

Posted on August 16, 2021April 8, 2024 by Resonates

We all have different roles at work. Some of us are happiest working with spreadsheets and financial reports, some are obsessed with creating amazing online experiences and others like to […]

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Is your content working hard enough for you?

Posted on July 11, 2021June 6, 2024 by Resonates

Stop wasting money on bad content and improve your ROI There’s no getting away from it – content is King. Whether you’re launching a website, sending a sales email or […]

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Practical questions to ask when appointing a web design agency

Posted on June 29, 2021July 28, 2022 by Resonates

We work with lots of design agencies and constantly get asked by our clients for recommendations.  Sometimes clients come to us with a preferred partner and we ask the ‘tough’ […]

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