A brief look at ‘the brief’

We use them in all our work. Our clients use them too. But often, briefs can be incomplete, people can overlook their benefits, and they can be side-lined because of time. To that we say, ‘no more! Viva la brief!’ The benefits of briefs A well-crafted brief can be like an extra team member. It […]

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Eating the ‘blog frog’

Blogs are an important tool for businesses, driving traffic to websites, improving SEO and a platform to demonstrate your knowledge and expertise. But writing effective blogs takes planning, time and inspiration and it’s all too easy to procrastinate, pushing blogs to the bottom of your to do list. Eating ‘the blog frog’ can become an […]

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Learning from your competitors

It is received wisdom to keep friends close and enemies closer, but precious few companies really know their competitors’ strengths and weaknesses. Many organisations simply don’t bother to find out what they are. This failing can have negative consequences for your marketing communications. Unless you note how rival companies, brands or products are positioned, you […]

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Blue ocean strategy: eliminating the competition

Cutthroat competitors within a shrinking profit pool is an all too familiar scenario for 21st-century organisations. Markets become saturated, growth rates diminish, and profit margins shrink. What if we told you that there’s a way to escape this relentless, vicious circle? Say hello to your organisation’s new best friend: blue ocean strategy. It explains how […]

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