Entering and winning awards can give your company a host of benefits. In the increasingly busy cleantech and renewable energy markets, winning third-party endorsement from a respected award will boost your credibility and help you stand out among your competitors. Awards can also be a fantastic way to celebrate the achievements of your organisation and […]
British polymath and humanist Bertrand Russell once said, “Some people would sooner die than think, and most do”. The same can be said about content. Great content requires thought. Without it, your content will pass away unnoticed and without impact. So, the more thought, the better. What’s the most thoughtful of content? Thought leadership – […]
If you want to avoid greenwashing, here’s what you should do: five key takeaways from the most recent UN and ASA reports. At the start of 2022, Google surveyed C-suite executives and revealed a significant admission of guilt: 58% of execs think their companies are guilty of greenwashing. At the same time, almost a third […]
Growth in the renewable energy market is accelerating faster than ever worldwide. Forbes reports that from 2020 to 2021 global renewable energy consumption grew by a whopping 15% while Reuters predicts that 2023 will see an acceleration in the deployment of renewable energy generation around the world. The renewable energy market is booming but that […]
We use them in all our work. Our clients use them too. But often, briefs can be incomplete, people can overlook their benefits, and they can be side-lined because of time. To that we say, ‘no more! Viva la brief!’ The benefits of briefs A well-crafted brief can be like an extra team member. It […]
You’re no doubt familiar with the pushy sales email or video – the one that promises to solve all your problems, but only if you ‘buy now before time runs out’. It’s called a hard sell – and you might be tempted to use the same technique yourself. But there’s a problem. Your customer is […]
Blogs are an important tool for businesses, driving traffic to websites, improving SEO and a platform to demonstrate your knowledge and expertise. But writing effective blogs takes planning, time and inspiration and it’s all too easy to procrastinate, pushing blogs to the bottom of your to do list. Eating ‘the blog frog’ can become an […]
If your business is based around a product – whether this is something tangible, like a door lock, or intangible, like software – you may be communicating with your customers in the wrong way. People buy products, obviously, but only when these products offer a solution to a problem they are having. In other words, […]
It is received wisdom to keep friends close and enemies closer, but precious few companies really know their competitors’ strengths and weaknesses. Many organisations simply don’t bother to find out what they are. This failing can have negative consequences for your marketing communications. Unless you note how rival companies, brands or products are positioned, you […]
Cutthroat competitors within a shrinking profit pool is an all too familiar scenario for 21st-century organisations. Markets become saturated, growth rates diminish, and profit margins shrink. What if we told you that there’s a way to escape this relentless, vicious circle? Say hello to your organisation’s new best friend: blue ocean strategy. It explains how […]
