We use them in all our work. Our clients use them too. But often, briefs can be incomplete, people can overlook their benefits, and they can be side-lined because of time. To that we say, ‘no more! Viva la brief!’ The benefits of briefs A well-crafted brief can be like an extra team member. It […]
Traditionally, organisations seek a unique selling point (USP) – something only they can do to differentiate its product/service and create a competitive advantage. However, a true USP is difficult to find. If you come up with a good USP, your competitors will try to copy it. Therefore, to make you stand out from your competitors, […]
Why bother with standard procedures for social media? Many businesses still think of social media as a passing craze that they’ve been obliged to jump on; some stick the intern on the job, hoping they’ll come up with enough content to keep its Facebook page ticking over until social media’s ‘inevitable demise’. We’ve got bad […]
LinkedIn company pages help build brand awareness by providing a channel to promote your products and services to customers and prospects. Whilst LinkedIn company pages will never replace your personal LinkedIn profile, having a company page does have many benefits. From the organic exposure of your employees listing your company as their current employer, to […]
