Resonates to raise Formula Space’s European brand awareness with thought-led PR campaign

Formula Space, the UK’s leading end-to-end specialist in EV charging site infrastructure, has appointed Resonates to strengthen its market position, build authority and drive awareness across Europe. 

Formula Space partners with charge point operators (CPOs) across Europe to design, build and maintain high-performance charging sites. It provides branding, bay marking and signage along with solar canopies, price totems, and modular on-site amenities. The company is also behind the award-winning CableGuard®: the market-leading EV cable theft deterrence system, deployed across thousands of sites worldwide. 

As EV adoption accelerates and CPO competition intensifies, the demand for this type of full-site delivery partner is increasing. Working with Resonates, Formula Space will benefit from a strategic PR programme designed to secure coverage in key European industry publications, while positioning the business and its spokespeople as credible authorities and go-to voices in the EV infrastructure conversation.  

Resonates’ team will craft a six-month tactical plan identifying editorial, forward feature and other opportunities, and introduce Formula Space and its spokespeople to the media. The initial campaign will focus on thought leadership articles, case studies, and press releases. Resonates will work directly with Formula Space’s subject-matter experts, downloading their insights to produce human-driven content that appeals to journalists, industry partners and customers. 

Hannah Thame, operations director at Resonates, said: “The EV infrastructure market has moved beyond early adoption into something more competitive and discerning. Formula Space is perfectly placed to stand out in that environment, and we’re excited to start telling its story and building awareness in Europe.” 

Resonates works with many companies across the e-mobility sector. Explore our case studies to see what we do, or get in touch to start a conversation about how we can help you.