Pitching for success

Building brand awareness, establishing thought leadership, and reaching a wider audience is a complex business in today’s hectic media channels. With some companies investing 44% of their budget on PR, it is also big business. Capturing the attention of journalists can be quite a challenge due to an increase in the number of journalists working […]

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Pitching a story to the media: a brief guide

Knowing how to create strong, positive relationships with journalists is a fundamental part of successful PR and is vital in securing the coverage that clients deserve. Essentially, the role of PR is to marry two agendas together – that of the story you want to tell and what the journalist is interested in covering. Where […]

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How marketing and PR are key functions in securing investment in the renewables sector 

Growth in the renewable energy market is accelerating faster than ever worldwide. Forbes reports that from 2020 to 2021 global renewable energy consumption grew by a whopping 15% while Reuters predicts that 2023 will see an acceleration in the deployment of renewable energy generation around the world. The renewable energy market is booming but that […]

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Delivering effective global PR

Resonates joins IPREX, the independent global communications network, to access worldwide PR talent IPREX is an independent international network of best-in-market PR and communications agencies, working across more than 100 locations globally. IPREX leverages the entrepreneurial energy, expertise, diversity and connectivity of more than 1,800 communications professionals who work together by choice. Banishing the bolt-on […]

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A brief look at ‘the brief’

We use them in all our work. Our clients use them too. But often, briefs can be incomplete, people can overlook their benefits, and they can be side-lined because of time. To that we say, ‘no more! Viva la brief!’ The benefits of briefs A well-crafted brief can be like an extra team member. It […]

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Sustained PR – the long and short of it

The rules of public relations and marketing have changed. Traditional media remains an important channel of communication but it’s no longer the only way for businesses to reach their target audiences. Social media channels, blogs and content-rich company websites promoting landing pages tailored towards consumers with different buying personas now provide direct routes to market. […]

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6 compelling reasons you need PR

“A good PR story is infinitely more effective than a front-page ad” – Richard Branson PR is not advertising. PR is all about storytelling. While everyone seems to know the term PR or public relations, not everyone understands what it means and what it involves, so PR often falls low on the list of priorities. […]

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PR copywriting tips

Your PR agency is only as good as the content it writes. If you can’t get the right messages across in the right way, you might as well not invest in PR at all. Editors don’t publish badly written articles and press releases. And even if they did, your audience wouldn’t have the patience to […]

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