What is the difference between ‘ESG’ and ‘sustainability’ (and what’s all the fuss about)?

ESG – which stands for Environmental, Social, and (corporate) Governance – is in the headlines right now. Some people love it, others hate it. Others think it’s well-meaning but falls short of making a difference to sustainability. But wait… Aren’t ESG and sustainability the same? How can one fall short of making a difference to […]

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Design engineer Equitus appoints Resonates to engage the sustainable mobility and hydrogen sectors

Equitus Design Engineering and Innovations Limited, a Manchester, London, and Bangalore-based design engineering firm, has selected Resonates, the specialist PR and marketing agency for innovators, to create bottom-up messaging for its hydrogen and sustainable mobility offering and build awareness of its leading capabilities in this growing sector. Equitus Engineering provides end-to-end support through the design […]

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Resonates welcomes Jumptech to its expanding portfolio of cleantech clients

Jumptech, a British-based green tech installation management software provider has engaged Resonates, the UK-based PR and marketing agency for innovators, to amplify its message and raise the profile of its proven installation and aftercare management platform. Jumptech stands out as a trailblazer in accelerating the adoption of clean technology through its management software for the […]

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The Big List of Cleantech and Renewable Energy Events: 2024 Edition

Events provide a unique platform to showcase solutions and expertise, connect with a diverse audience, gain and share knowledge and drive action towards a common goal. They are also a fantastic tool for boosting your business’s profile in the press.   From press communications around a conference to organising journalist interviews, we’ve worked with clients from […]

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How to make your PR budget go further

In today’s landscape, marketing and PR budgets are tighter than ever. We understand the challenge, however, at Resonates, we believe it’s not just about the budget size but how you leverage it. To help you maximise your PR budget, we put together a guide so you can: Efficiently allocate strategic resources for effective PR operations […]

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Four ways to set a PR budget

We talk to a lot of businesses and the overwhelming majority don’t know what they should budget for PR. And that’s not surprising. The PR industry is largely to blame for this situation, having embraced the concept of retainers – a fee paid in advance to someone to secure their services when required. That’s nice […]

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Learn what PR can do for you

First, let’s be clear what we mean by public relations, or PR, as it can mean different things to different people. PR targets earned media, which means achieving editorial coverage in third-party online and print media, speaking opportunities at conferences, briefing analysts or other influencers who talk or write about you. The key is that […]

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Pitching for success

Building brand awareness, establishing thought leadership, and reaching a wider audience is a complex business in today’s hectic media channels. With some companies investing 44% of their budget on PR, it is also big business. Capturing the attention of journalists can be quite a challenge due to an increase in the number of journalists working […]

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