A brief look at ‘the brief’

We use them in all our work. Our clients use them too. But often, briefs can be incomplete, people can overlook their benefits, and they can be side-lined because of time. To that we say, ‘no more! Viva la brief!’ The benefits of briefs A well-crafted brief can be like an extra team member. It […]

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Sustained PR – the long and short of it

The rules of public relations and marketing have changed. Traditional media remains an important channel of communication but it’s no longer the only way for businesses to reach their target audiences. Social media channels, blogs and content-rich company websites promoting landing pages tailored towards consumers with different buying personas now provide direct routes to market. […]

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6 compelling reasons you need PR

“A good PR story is infinitely more effective than a front-page ad” – Richard Branson PR is not advertising. PR is all about storytelling. While everyone seems to know the term PR or public relations, not everyone understands what it means and what it involves, so PR often falls low on the list of priorities. […]

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PR copywriting tips

Your PR agency is only as good as the content it writes. If you can’t get the right messages across in the right way, you might as well not invest in PR at all. Editors don’t publish badly written articles and press releases. And even if they did, your audience wouldn’t have the patience to […]

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Award winning entry checklist

Entering and winning awards is great for promoting your business. Even if you don’t win, you can still communicate via a news release on your website and social media channels that you were shortlisted or attended the award ceremony. How to prepare for entering awards Create a calendar plan of awards you are interested in attending, […]

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What is newsjacking – and why do it?

Newsjacking is a word coined by David Meerman Scott in his book of the same name. According to Scott, it is the process of adding your thoughts and opinions into breaking news stories. In simple terms, it involves monitoring the news to spot opportunities for your business to get its opinion into a news story. Sometimes described […]

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Measuring the value of PR – The long and short of it!

The findings from PRWeek’s annual top PR consultancy rankings provide important insights into the status of today’s PR industry. The report reveals that the emergence of ‘Goldilocks’ agencies, so called because they are big enough to cater to clients’ needs with an increasingly diverse offer, while providing an alternative option for clients who don’t want a […]

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