Solis appoints Resonates to raise brand awareness in the European market

Solis, one of the most experienced and largest manufacturers of solar inverters in the world, has selected Resonates, a specialist PR and marketing agency for innovators, to improve brand name visibility and raise the profile of its innovative solar inverter product line across multiple European and UK markets. As part of the campaign, Resonates will raise awareness of the company’s enhanced inverter ranges for improved PV project efficiency at residential, commercial, industrial and utility scale. Resonates will promote Solis’s growing presence, product availability and unique value proposition to UK, European and wider global markets, with increasing demand for high efficiency solar installations to meet corporate and regulatory net zero targets.

Resonates was appointed due to its experience and proven track record in developing successful marketing, PR, content and digital campaigns for clients, particularly in the clean technology sector.

Claire Gardner, Solis Marketing Manager for Europe comments: “We engaged Resonates to help us promote our brand, highlight our technical expertise and grow our market share, in Europe and beyond. We want PV distributors, installers and end users to recognise Solis as a trusted supplier, with reliable, cost-competitive, and readily available inverter solutions. A partner that can help them respond to the exponential market growth that has been created by local and global net zero targets.”

The marketing and PR campaign is focused primarily on PR and content for an intensive programme of global trade conferences at which Solis is exhibiting and speaking. Additional activities include thought-leading articles and features, media interviews with key spokespeople, press release creation and distribution, and post-conference media coverage, monitoring and research. The campaign is designed to position Solis as a reliable, cost-competitive and supportive partner for installers, distributors, C&I and utility-scale projects.

Andrea Wilcox, Managing Director at Resonates, says: “We’re looking forward to helping Solis raise awareness of their innovative approach to growing the solar energy market.  We have deep experience working with passionate technology innovators and are confident that this track record, combined with our commitment to achieving and exceeding targets, will help Solis elevate their profile within multiple markets.”