As part of the campaign, Resonates will raise awareness of the company’s performance management expertise in the hospitality and leisure sector showcasing its work with Premier Inn, Travelodge and Welcome Break amongst other well-known brands. Resonates will also promote change ++ growing presence in outsourced services and manufacturing where the company provides support on database design, self-service analytics and business reporting.
Resonates was appointed due to its experience and proven track record of developing successful marketing, PR, content and digital campaigns for clients operating in the technology sector.
Andy Best, Managing Director for change ++, comments: “We needed an agency to help us not only promote our expertise, but shift our perception in the market from being seen as solely operating in hospitality and leisure, to experts in outsourced services and manufacturing as well. We want the market to know we can do more than self-service analytics and business reporting. change ++ can automate manual processes working in partnership with our clients to deliver greater business efficiencies.”
The integrated marketing and PR campaign includes creating website content, thought leadership, media relations and overall lead generation. It seeks to reinforce change ++ standing as a problem solver in the industry and communicate the benefits of the company’s breadth of services to Chief Technology Officers, Chief Data Officers and anyone in a company who is faced with data overload and wants actionable insight.
Andrea Wilcox, Managing Director at Resonates, says: “We’re looking forward to helping change ++ raise awareness of the great consultancy and innovative work they do. We have a lot of experience working with passionate technology innovators and are confident that this experience, combined with our commitment to achieving and exceeding targets, will help Change ++ elevate their profile within the market.