The UK net-zero sector grew 9% to £74 billion in 2023, and forecasts suggest that each year to 2030 it will grow just as much, if not more. This is great news for cleantech businesses. There’s more opportunity for growth as you make a positive impact on the UK’s sustainability agenda. To make the most […]
The Resonates team love it when a trend takes off, a client brings us a cleantech innovation to shout about or a new marketing tool launches. But when OpenAI revealed ChatGPT a little over a year ago there was mixed emotions. Some of us were excited to try a new tool, others wanted to see […]
It’s an alarming statistic that only half of marketing content published over the past 12 months gave technology decision makers meaningful value. If you think of that figure in terms of budget and the customer journey, only half is being used to successfully move potential customers forward. The other half is being wasted. According to […]
A constant stream of high-quality content is the lynchpin of modern marketing. Content underpins your PR, social, email, paid and web campaigns. However, there’s more to producing content than simply hiring a competent copywriter. Our checklist highlights the questions you should ask your content partner. ✅ Industry expertise Do they have a proven track record […]
Case studies are an important part of the content story. As well as being an essential marketing component, they are some of the most rewarding content pieces to write. After all, you get to talk with real-life customers who are using the solutions you’ve been writing about. They breathe life into product copy and make […]
Building brand awareness, establishing thought leadership, and reaching a wider audience is a complex business in today’s hectic media channels. With some companies investing 44% of their budget on PR, it is also big business. Capturing the attention of journalists can be quite a challenge due to an increase in the number of journalists working […]
Knowing how to create strong, positive relationships with journalists is a fundamental part of successful PR and is vital in securing the coverage that clients deserve. Essentially, the role of PR is to marry two agendas together – that of the story you want to tell and what the journalist is interested in covering. Where […]
British polymath and humanist Bertrand Russell once said, “Some people would sooner die than think, and most do”. The same can be said about content. Great content requires thought. Without it, your content will pass away unnoticed and without impact. So, the more thought, the better. What’s the most thoughtful of content? Thought leadership – […]
Finding your path into a blog post, or any article can be daunting. One of my habits is to look for a quote. Let’s face it, there’s always a quote. Here’s a good one from Leonardo Da Vinci, ‘A rule for developing a good brain is to know how everything connects to everything else.’ By the […]
Is your marketing as advanced as your technology? The rise of renewable energy, such as solar and wind and the need to transition to net zero has led to a growing market for clean energy products and services. However, with so many companies vying for a share of this market, it’s more important than ever […]
