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Category: Best practices

Secured an event speaking slot? Here’s how to stand out – for the right reasons

Posted on May 22, 2026May 22, 2026 by Isabelle Osborne

Help your experts make a memorable impression at their next speaking event.  As we covered in this blog, industry events present an excellent opportunity to generate new business leads. This extends to event speaking slots and panel discussions – they provide a platform for […]

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Communicating for the networks, marine engineering and energy businesses powering UK ports 

Posted on May 5, 2026July 1, 2026 by Resonates

Sector: Port and maritime  Our experience: Marine civil engineering and construction, specialist vessels and marine plant, marine renewables, independent distribution network operators and connection providers, and the wider energy transition  […]

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Why journalists are saying ‘no’ to AI – and what you can do about it

Posted on April 24, 2026May 20, 2026 by Greg Miller

Resonates’ team sheds light on journalists’ opinions on AI-written copy, and how you can ensure your communications get noticed.  For better or worse, AI has changed the way people and companies produce […]

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Why PR matters for your investors: the value of your brand and narrative

Posted on December 23, 2025January 30, 2026 by Greg Miller

When looking to secure investment, it can be tempting to focus wholly on your bottom-line business fundamentals. And that’s understandable. Metrics like net income, EBITDA, or customer lifetime value are key pieces of the […]

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Expert tips: Why is traditional PR relevant in the age of GenAI search?

Posted on December 12, 2025January 30, 2026 by Greg Miller

Since generative AI went mainstream a little over two years ago, there’s been nothing short of a transformation in the ways people search for and find information online. Google now provides AI overviews for 20% of […]

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Five practical ways to boost your event ROI

Posted on November 29, 2025December 5, 2025 by Greg Miller

Industry events are demanding and expensive, but they are often the fastest way to gather qualified leads. The question is, how can you increase the ROI for your next event? […]

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Thinking about investing in a green transition event?

Posted on November 27, 2025December 5, 2025 by Rhiannon Day

This checklist will help you decide whether an event is right for you, so you can make the most of your budget.  Over recent years, the number of conferences dedicated […]

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From sewage to success: heat networks show how we dig deep into client technologies

Posted on October 1, 2025October 1, 2025 by Resonates

At Resonates, we don’t just tell tech stories – we investigate. We learn everything we need to, and then we come back ready to share not just what our clients […]

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E-mobility and sustainable travel – staying relevant in a fast-moving market

Posted on August 7, 2025January 30, 2026 by Greg Miller

E-mobility in the UK is evolving fast, with legislation, new incentives, and technological advances all reshaping the road ahead. For businesses operating in or around this sector, keeping pace is […]

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Do you know which stories are worth telling?

Posted on August 1, 2025August 1, 2025 by Resonates

What’s new? What’s newsworthy? Who’s interested, and how do you tell the story? These are the fundamentals of effective PR and marketing. Knowing the answers is the difference between compelling […]

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