British polymath and humanist Bertrand Russell once said, “Some people would sooner die than think, and most do”. The same can be said about content. Great content requires thought. Without it, your content will pass away unnoticed and without impact. So, the more thought, the better. What’s the most thoughtful of content? Thought leadership – […]
Finding your path into a blog post, or any article can be daunting. One of my habits is to look for a quote. Let’s face it, there’s always a quote. Here’s a good one from Leonardo Da Vinci, ‘A rule for developing a good brain is to know how everything connects to everything else.’ By the […]
Knowing how to create strong, positive relationships with journalists is a fundamental part of successful PR and is vital in securing the coverage that clients deserve. Essentially, the role of PR is to marry two agendas together – that of the story you want to tell and what the journalist is interesting in covering. Where […]
Is your marketing as advanced as your technology? The rise of renewable energy, such as solar and wind and the need to transition to net zero has led to a growing market for clean energy products and services. However, with so many companies vying for a share of this market, it’s more important than ever […]
Have you ever visited a trade show, and, looking at the array of stand banners and panels, been at a complete loss as to what some of the exhibitors do? Or visited the website of a prospective supplier and had to wade through case studies to understand why you should do business with them? The […]
We all have confused moments – some more than others. But, when your audience is confused, that’s a big problem. Below we look at cleantech confusion and what you can do about it. When you’re working with new technology or difficult ideas, there may be lots of terminology that is unfamiliar to your customers. There […]
Whether we use the terms ‘flexible’, ‘hybrid’ or ‘agile’ working, the future of the workplace has been a hot topic for our clients and many of their customers in recent years as companies have been forced to innovate and digitise at an unprecedented rate. In order to help shape content ideas, this week, I attended […]
There’s something about threes and Cs in content marketing and writing. The three Cs of content marketing are often trotted out as Creation, Curation and Conversation. In content writing, the trinity becomes Clear, Concise and Compelling. But how about Creativity, Compassion and Credibility? Or Clauses, Colons and Commas? There are three other Cs that combine […]
With workplace trends shifting, employers are now more focused on employee engagement, and it got me thinking about previous positions I have held and what made me feel engaged or disengaged. I am now in a position that my behaviour and treatment of individuals can have a profound impact on them personally, and ultimately the […]
We use them in all our work. Our clients use them too. But often, briefs can be incomplete, people can overlook their benefits, and they can be side-lined because of time. To that we say, ‘no more! Viva la brief!’ The benefits of briefs A well-crafted brief can be like an extra team member. It […]
