Case studies are an important part of the content story. As well as being an essential marketing component, they are some of the most rewarding content pieces to write. After all, you get to talk with real-life customers who are using the solutions you’ve been writing about. They breathe life into product copy and make […]
Building brand awareness, establishing thought leadership, and reaching a wider audience is a complex business in today’s hectic media channels. With some companies investing 44% of their budget on PR, it is also big business. Capturing the attention of journalists can be quite a challenge due to an increase in the number of journalists working […]
Knowing how to create strong, positive relationships with journalists is a fundamental part of successful PR and is vital in securing the coverage that clients deserve. Essentially, the role of PR is to marry two agendas together – that of the story you want to tell and what the journalist is interested in covering. Where […]
British polymath and humanist Bertrand Russell once said, “Some people would sooner die than think, and most do”. The same can be said about content. Great content requires thought. Without it, your content will pass away unnoticed and without impact. So, the more thought, the better. What’s the most thoughtful of content? Thought leadership – […]
Finding your path into a blog post, or any article can be daunting. One of my habits is to look for a quote. Let’s face it, there’s always a quote. Here’s a good one from Leonardo Da Vinci, ‘A rule for developing a good brain is to know how everything connects to everything else.’ By the […]
Is your marketing as advanced as your technology? The rise of renewable energy, such as solar and wind and the need to transition to net zero has led to a growing market for clean energy products and services. However, with so many companies vying for a share of this market, it’s more important than ever […]
Have you ever visited a trade show, and, looking at the array of stand banners and panels, been at a complete loss as to what some of the exhibitors do? Or visited the website of a prospective supplier and had to wade through case studies to understand why you should do business with them? The […]
We all have confused moments – some more than others. But, when your audience is confused, that’s a big problem. Below we look at cleantech confusion and what you can do about it. When you’re working with new technology or difficult ideas, there may be lots of terminology that is unfamiliar to your customers. There […]
Whether we use the terms ‘flexible’, ‘hybrid’ or ‘agile’ working, the future of the workplace has been a hot topic for our clients and many of their customers in recent years as companies have been forced to innovate and digitise at an unprecedented rate. In order to help shape content ideas, this week, I attended […]
There’s something about threes and Cs in content marketing and writing. The three Cs of content marketing are often trotted out as Creation, Curation and Conversation. In content writing, the trinity becomes Clear, Concise and Compelling. But how about Creativity, Compassion and Credibility? Or Clauses, Colons and Commas? There are three other Cs that combine […]
