My journey in PR and marketing is a relatively new one. I finished my degree in History and Sociology during the pandemic. Coming out of university, I knew I enjoyed communicating, creativity and writing, and I was keen to work with companies or organisations with an environmental purpose. Resonates offers this combination.
I’ve been with the agency for just over a year now and I’ve got to work with most of our clients and contribute to a range of PR and marketing activities. Day-to-day, I manage social media accounts, deliver content, and assist with account management.
It’s hands on and varied. There’s plenty to do and for someone early on in their career, plenty to learn. I work with a brilliant team of hardworking, experienced people with tons of expertise, who are always willing to offer a helping hand.
Plus, it’s great gaining first-hand insight into some really interesting businesses, who are delivering innovative technology in renewables and sustainability.
Yorkshire tea…it keeps me going throughout the day.
One of my favourite podcasts to put on in the background or while on the move is Off Menu. In each episode, a special guest shares their dream menu and the stories behind it. It’s a fun, easy listen, packed with good food recommendations.
In a world that’s increasingly remote and digital, I think a challenge for businesses is balancing digital transformation with maintaining a human element.
Automation and technology are essential for enabling businesses to streamline processes and better efficiency, but it’s important to not lose the human touch. We’re all familiar with the frustration of getting stuck and not being able to talk to a real life human. I know for many of our clients, upholding human interactions and ongoing support for their customers is a key priority.
Likewise, technology has brought flexibility with remote working, but businesses need to be careful not to miss out on the social and human side of work. At Resonates, we schedule weekly team catch ups specifically to not discuss work, which gives us the chance to get to know each other beyond professional interactions.
There are so many challenges, and it can be overwhelming. But I think a key one is transitioning to a clean, flexible, and secure electricity grid. Renewable-powered electricity will facilitate the decarbonisation of big emitters like heating and transportation, so replacing our reliance on fossil fuels with clean energy sources needs to be a priority.
Shopping second-hand clothing where possible. Online platforms like Depop, Ebay and Vinted make it so much easier to switch up my wardrobe, without buying new. I also use clothing swap groups on Facebook, which is a great, affordable way to keep clothes in circulation, and away from landfill.
Something outdoorsy, ideally in the mountains. Summer or winter, I think they have the best views. My dad’s family are from the Alps in France, and it’s always been one of my favourite places to visit.