As the agency Account Director, Hannah keeps our schedule on track and our clients entertained. She reveals why she thinks behaviour change is important and where she wants to go on her next adventure…
I started my marketing adventure as an apprentice over 16 years ago. I’ve always been interested in brands, the use of clever words in advertising and the messages businesses adopt to portray their products and services. After spending a decade in the energy sector, I made the move to Resonates. I loved working with agencies in my client-side roles and wish I’d made the jump sooner. I’ve been adventuring with cleantech and technology clients for the past six years now.
Everyone that knows me knows I love a list, so I’d say I get the most enjoyment out of putting things in order. When it comes to translating that into the marketing world, I like creating plans and coordinating all the marketing activity together.
I liken the feeling I get to The Sims. When the characters are engaging with other like-minded Sims or in nice surroundings, they have happy moodlets – when press releases, social media, events, content and messaging are all aligned I too display happy moodlets.
Nike. For a few reasons:
There are so many things for businesses to juggle. I’ve picked just a few:
Of course, cost, lack of knowledge, generating enough power from clean energy sources, and measuring impact are major factors. But I think changing behaviour is the hardest challenge to address. Behaviour change by people, businesses and policy makers is critical to achieving Net Zero. But changing the way people eat and travel will be a bumpy road and a tough nut to crack. Dietary change is likely to deliver far greater environmental benefits than food producers can achieve. And reducing demand for high emission vehicles can deliver huge carbon reductions. If each of us make small changes, by eating more plant-based meals and making most journeys as a combination of walking, cycling and public transport, then greenhouse gas emissions would substantially reduce. The desire for each of us to do this needs to be greater than the care not to.
I always have multiple books, audiobooks and series on the go, from all different genres as I don’t always fancy reading, listening or watching the same thing. Or perhaps it’s FOMO. I’m not sure?
Whilst dog walking, cleaning and gardening I’m listening to C.J Skuse’s Sweetpea series. I’m slowly ploughing my way through my Netflix watch list and absolutely loving Katherine Heigl as Tully in Firefly Lane. I spend most weekends lost in similar dramas (or the Discovery or Disney channels) until I get square eyes and then I switch to reading. Currently keeping my imagination entertained are ‘Invisible Influence’ by Jonah Berger, ‘Apples Never Fall’ by Liane Moriarty and every week I delve greedily into Waitrose’s free ‘Weekend’ paper.
After reading Anna Shepard’s column ‘My year of living sustainably’ I started thinking a lot more about plastic waste around my home, and it motivated me to search for refill companies. I came across Bower Collective. It has hundreds of eco home and personal care products to choose from. Take a look and join the refill revolution.
Travel. Explore a place I’ve never been before.
My preference would be to adventure to a tropical island, somewhere with a waterfall or tree swing over crystal clear sea, however, I’d be just as happy sneaking around cobbled streets or browsing bustling food markets.