My professional journey in marketing started six years ago when I joined a business analysis team. This showed me how diverse and exciting the world of marketing can be, and sparked an eagerness to explore the different aspects of marketing.
Years later, working with small digital marketing agencies allowed me to be a part of varied marketing campaigns and business operations. These invaluable experiences taught me the value of critical thinking and client communication.
Joining the Resonates team is an opportunity to enrich my digital marketing skills with PR knowledge, and I’m excited to learn from experienced industry professionals!
The most rewarding thing for me is working on interesting projects with mission-driven clients. At Resonates we help make a difference in their growth by using ethical and value-driven marketing that leads to a higher positive impact.
Beyond Meat is an amazing way to reduce meat consumption and shows that alternatives exist that are comparable to the original without the environmental cost.
I love inspirational content, high achievers’ success stories like Impact Theory with Tom Bilyeu or Diary of a CEO with Steven Bartlett. Not only do you get into these people’s heads, it’s usually a good place to find interesting book recommendations. I also like mind, body and spirit books, for example, Ikigai: the Japanese secrets to a long and happy life, which I’m currently reading.
Over the past two years, working culture has shifted dramatically and has shown the importance of being able to work independently no matter where you are based. I believe this trend will continue as more companies transition to a hybrid or remote style of work. Putting systems in place and creating an environment of trust where people can take ownership and deliver results without being tied to a place or overcontrolled, will open a world of opportunities for companies and a happier workplace for employees.
Globally, addressing the biggest pollutants to curb the effects of climate change is a priority. It can be hard for us as individuals to understand the role we play and how our everyday actions contribute to this global problem. I believe consumer education about the origin and the impact of food, clothes, travel and waste will make a behavioural change in society and help us move towards more sustainable choices.
SheepInc – is a carbon-negative clothing brand that produces long-lasting woollen clothes for all seasons.
In general, I’m a big advocate of a minimalistic lifestyle, buying local produce, recycling, and living with a no-waste mindset.
I’d spend a day on an adventure with my friends, hiking, snowboarding, or driving a scooter on a beautiful mountain road.