It’s never too late to follow your curiosity, and Senior Tech PR Karen leads by example. She shares how her passion for sustainability led her to a radical career change, why she finds work in the clean tech industry so rewarding, and what each of us can do to make a world a greener place. […]
With workplace trends shifting, employers are now more focused on employee engagement, and it got me thinking about previous positions I have held and what made me feel engaged or disengaged. I am now in a position that my behaviour and treatment of individuals can have a profound impact on them personally, and ultimately the […]
ThermoSphere, a British-based manufacturer of electric heating systems, has selected Resonates, the UK-based PR and marketing agency for innovators, to raise the profile of its efficient low carbon heating solutions. As part of the campaign, Resonates will raise awareness of the company’s eco-friendly electric heating products and its drive for technological innovation. Resonates will also […]
We use them in all our work. Our clients use them too. But often, briefs can be incomplete, people can overlook their benefits, and they can be side-lined because of time. To that we say, ‘no more! Viva la brief!’ The benefits of briefs A well-crafted brief can be like an extra team member. It […]
Like many companies, the pandemic shifted the way we work at Resonates. Rather than travelling to and from the office every day, we now enjoy a hybrid working model, with some members of the team working from home permanently and others making the trip to the office a couple of times a week. There are, […]
The rules of public relations and marketing have changed. Traditional media remains an important channel of communication but it’s no longer the only way for businesses to reach their target audiences. Social media channels, blogs and content-rich company websites promoting landing pages tailored towards consumers with different buying personas now provide direct routes to market. […]
With a strong grasp on an ever-changing media landscape, Susan’s little black book of contacts and an innate understanding of what journalists are looking for, she regularly brings home the editorial coverage for our campaigns. How has your PR and marketing journey grown? Having been on that road for 30+ years, it’s certainly been a […]
To stand out in today’s crowded marketplace, standard marketing tools, like off-the-page ads or targeted emails are no longer enough. You need to engage your audience before you try to sell to them. And the way to do that is to create useful, engaging content that builds trust, generates leads, and maintains customer loyalty. But […]
Carmen explains what drew her to Resonates, what she thinks the future of work looks like and why she enjoys a view from the top. How has your PR and marketing journey grown? My journey in PR and marketing is a relatively new one. I finished my degree in History and Sociology during the pandemic. […]
I was searching for a role within an agency that valued clear communication and emotional intelligence. Happily, I found the perfect opportunity! I joined Resonates as an Account Executive after hearing great things from a former employee. Having never worked ‘agency-side’ before, my first month was filled with exciting new challenges. Now that I’ve got […]
