“A good PR story is infinitely more effective than a front-page ad” – Richard Branson PR is not advertising. PR is all about storytelling. While everyone seems to know the term PR or public relations, not everyone understands what it means and what it involves, so PR often falls low on the list of priorities. […]
Andrea Wilcox joined Resonates in 2015. As the MD of the agency, she sets the direction of the business to drive success and discusses why she enjoys marketing and offers a suggestion for a must-read book! How has your PR and marketing journey grown? I was very fortunate in that I always knew I wanted […]
Just do it… Vorsprung durch technik… The world’s favourite airline… You probably recognise these famous lines. That, after all, is the whole point of a slogan: it should get across the main thing that you want people to remember about you. A slogan is the distilled version of what you mean to your customers. If […]
We love all things sustainable here at Resonates, and with Christmas looming we asked the team to share their favourite eco-friendly gift ideas. If you are looking for a greener approach to presents this year, check out these five awesome products and services: 1. Wearth London – Hannah, Senior Account Manager A great sustainable company offering […]
Updated April 2024 Back to social media school It’s good practice to review your business strategy, and social media should be an essential part of your plan as it helps you connect with your customers, increase awareness of your brand and grow sales. Over 48 million people use social media in the UK today. Most spend […]
You’re no doubt familiar with the pushy sales email or video – the one that promises to solve all your problems, but only if you ‘buy now before time runs out’. It’s called a hard sell – and you might be tempted to use the same technique yourself. But there’s a problem. Your customer is […]
Over the past couple of months, some exciting changes have been taking place behind the scenes at Resonates – we’ve welcomed three new faces to our team! Now they’ve settled in, we thought we’d take the time to properly introduce our wonderful newbies – Justin, Susan and Carmen. Meet Justin, Corporate Affairs Specialist Justin is […]
We all have different roles at work. Some of us are happiest working with spreadsheets and financial reports, some are obsessed with creating amazing online experiences and others like to work directly with customers. But we’re all working towards the same goal – helping the business to succeed. Marketing automation tools like Constant Contact (previously […]
Stop wasting money on bad content and improve your ROI There’s no getting away from it – content is King. Whether you’re launching a website, sending a sales email or conducting a PR campaign, you need content. And if you want to convert prospects into leads (or leads into sales) you need well-written, effective copy. Run with anything […]
We work with lots of design agencies and constantly get asked by our clients for recommendations. Sometimes clients come to us with a preferred partner and we ask the ‘tough’ practical questions that could help avoid unforeseen problems down the road. Q1. Will the project be completed entirely in-house? Consider asking for details of the […]
