Supercharge your sales with a 50-year-old lesson in direct marketing
Leafing through some old LPs recently I came across a piece of text-book direct response copy from the 1970s. It shows that, while a lot has changed in 50 years […]
Leafing through some old LPs recently I came across a piece of text-book direct response copy from the 1970s. It shows that, while a lot has changed in 50 years […]
Blogs are an important tool for businesses, driving traffic to websites, improving SEO and a platform to demonstrate your knowledge and expertise. But writing effective blogs takes planning, time and […]
In a crowded marketplace it can be extremely difficult to create and get across messaging that will get you noticed by prospects, whom are likely being pelted by hundreds of […]
“If a machine can think, it might think more intelligently than we do, and then where should we be?” Alan Turing – a 1951 talk on BBC Radio Artificial Intelligence […]
By eliminating three simple word endings… What makes good copy? Concise – use as few words as possible. And make them simple, not complex words. Two syllables are better than […]
