We use them in all our work. Our clients use them too. But often, briefs can be incomplete, people can overlook their benefits, and they can be side-lined because of time. To that we say, ‘no more! Viva la brief!’ The benefits of briefs A well-crafted brief can be like an extra team member. It […]
A case study is a story you tell your customers about an occasion when you successfully helped a client with a problem. The client needed something, you did it for them, and now you tell new customers about it – simple. They’re an essential tool for selling your products, and a key part of an […]
To stand out in today’s crowded marketplace, standard marketing tools, like off-the-page ads or targeted emails are no longer enough. You need to engage your audience before you try to sell to them. And the way to do that is to create useful, engaging content that builds trust, generates leads, and maintains customer loyalty. But […]
You’re no doubt familiar with the pushy sales email or video – the one that promises to solve all your problems, but only if you ‘buy now before time runs out’. It’s called a hard sell – and you might be tempted to use the same technique yourself. But there’s a problem. Your customer is […]
Your PR agency is only as good as the content it writes. If you can’t get the right messages across in the right way, you might as well not invest in PR at all. Editors don’t publish badly written articles and press releases. And even if they did, your audience wouldn’t have the patience to […]
Leafing through some old LPs recently I came across a piece of text-book direct response copy from the 1970s. It shows that, while a lot has changed in 50 years of direct marketing, there’s much that hasn’t. If you want to improve your business messaging and get better results from your marketing spend, you can […]
Blogs are an important tool for businesses, driving traffic to websites, improving SEO and a platform to demonstrate your knowledge and expertise. But writing effective blogs takes planning, time and inspiration and it’s all too easy to procrastinate, pushing blogs to the bottom of your to do list. Eating ‘the blog frog’ can become an […]
In a crowded marketplace it can be extremely difficult to create and get across messaging that will get you noticed by prospects, whom are likely being pelted by hundreds of similar competitor messages. We all know that there are similarities between you and your competitors and it can be tricky to communicate succinctly why your […]
“If a machine can think, it might think more intelligently than we do, and then where should we be?” Alan Turing – a 1951 talk on BBC Radio Artificial Intelligence (AI) is undoubtedly one of the most exciting trends of the 21st century. It seems to be on everybody’s lips. We are all interested in […]
By eliminating three simple word endings… What makes good copy? Concise – use as few words as possible. And make them simple, not complex words. Two syllables are better than three. Short sentences and paragraphs where possible. Plain English please. Can you delete redundant words? Cohesive – the writing flows, the sentences are connected. Every […]
