The rules of public relations and marketing have changed. Traditional media remains an important channel of communication but it’s no longer the only way for businesses to reach their target audiences. Social media channels, blogs and content-rich company websites promoting landing pages tailored towards consumers with different buying personas now provide direct routes to market. […]
“A good PR story is infinitely more effective than a front-page ad” – Richard Branson PR is not advertising. PR is all about storytelling. While everyone seems to know the term PR or public relations, not everyone understands what it means and what it involves, so PR often falls low on the list of priorities. […]
Your PR agency is only as good as the content it writes. If you can’t get the right messages across in the right way, you might as well not invest in PR at all. Editors don’t publish badly written articles and press releases. And even if they did, your audience wouldn’t have the patience to […]
Entering and winning awards is great for promoting your business. Even if you don’t win, you can still communicate via a news release on your website and social media channels that you were shortlisted or attended the award ceremony. How to prepare for entering awards Create a calendar plan of awards you are interested in attending, […]
Newsjacking is a word coined by David Meerman Scott in his book of the same name. According to Scott, it is the process of adding your thoughts and opinions into breaking news stories. In simple terms, it involves monitoring the news to spot opportunities for your business to get its opinion into a news story. Sometimes described […]
Engaging stakeholders is an art. Done well it can streamline the progress of a project, enhance a company’s reputation and build trust and respect within communities – invaluable when times are good, and even more so when things don’t go to plan. UK Government intends to invest heavily in new infrastructure projects to kick-start the […]
When it comes to selecting an agency, many people have the idea that a bigger is better. After all, it stands to reason that a large agency would have access to more resources. Large agencies often have a solid track record of winning some pretty impressive awards, and they have brand recognition; the old adage […]
The findings from PRWeek’s annual top PR consultancy rankings provide important insights into the status of today’s PR industry. The report reveals that the emergence of ‘Goldilocks’ agencies, so called because they are big enough to cater to clients’ needs with an increasingly diverse offer, while providing an alternative option for clients who don’t want a […]
Some would argue that it can’t possibly be difficult to successfully market the beauty of a classic Jaguar XJS, especially one that’s been restored to its former glory and handles like a dream? However, when you look in detail at the target audience profile, and take into consideration the competitive nature of the market – […]
So you want to get your company’s name in the national press? Come and join the queue: pretty much everyone wants national coverage – and who can blame them? Nearly 600,000 people read The Telegraph, almost 400,000 read The Times and more than 200,000 read The Guardian – and these are just the print figures. […]
