We talk to a lot of businesses and the overwhelming majority don’t know what they should budget for PR. And that’s not surprising. The PR industry is largely to blame for this situation, having embraced the concept of retainers – a fee paid in advance to someone to secure their services when required. That’s nice […]
First, let’s be clear what we mean by public relations, or PR, as it can mean different things to different people. PR targets earned media, which means achieving editorial coverage in third-party online and print media, speaking opportunities at conferences, briefing analysts or other influencers who talk or write about you. The key is that […]
Building brand awareness, establishing thought leadership, and reaching a wider audience is a complex business in today’s hectic media channels. With some companies investing 44% of their budget on PR, it is also big business. Capturing the attention of journalists can be quite a challenge due to an increase in the number of journalists working […]
Knowing how to create strong, positive relationships with journalists is a fundamental part of successful PR and is vital in securing the coverage that clients deserve. Essentially, the role of PR is to marry two agendas together – that of the story you want to tell and what the journalist is interested in covering. Where […]
If you want to avoid greenwashing, here’s what you should do: five key takeaways from the most recent UN and ASA reports. At the start of 2022, Google surveyed C-suite executives and revealed a significant admission of guilt: 58% of execs think their companies are guilty of greenwashing. At the same time, almost a third […]
Growth in the renewable energy market is accelerating faster than ever worldwide. Forbes reports that from 2020 to 2021 global renewable energy consumption grew by a whopping 15% while Reuters predicts that 2023 will see an acceleration in the deployment of renewable energy generation around the world. The renewable energy market is booming but that […]
Resonates joins IPREX, the independent global communications network, to access worldwide PR talent IPREX is an independent international network of best-in-market PR and communications agencies, working across more than 100 locations globally. IPREX leverages the entrepreneurial energy, expertise, diversity and connectivity of more than 1,800 communications professionals who work together by choice. Banishing the bolt-on […]
We all have confused moments – some more than others. But, when your audience is confused, that’s a big problem. Below we look at cleantech confusion and what you can do about it. When you’re working with new technology or difficult ideas, there may be lots of terminology that is unfamiliar to your customers. There […]
We use them in all our work. Our clients use them too. But often, briefs can be incomplete, people can overlook their benefits, and they can be side-lined because of time. To that we say, ‘no more! Viva la brief!’ The benefits of briefs A well-crafted brief can be like an extra team member. It […]
The rules of public relations and marketing have changed. Traditional media remains an important channel of communication but it’s no longer the only way for businesses to reach their target audiences. Social media channels, blogs and content-rich company websites promoting landing pages tailored towards consumers with different buying personas now provide direct routes to market. […]
